What is drip sequence?

A drip sequence, also known as a drip campaign, is an automated series of messages designed to send to contacts over a specific period of time, at predetermined intervals. Drip sequences are customizable and enable you to get information to your audiences at the right moment, without having to send any emails manually.

What is drip marketing with example?

Put simply, drip marketing is all about giving people the right information at the right time. If someone just subscribed to your blog newsletter, for example, a drip campaign could send a welcome email right away, and two days later, an email that shows off some of your most-read content.

How do you organize a drip campaign?

Email Drip Campaign Best Practices

  1. Be informative, but keep it short.
  2. Include a CTA button or question at the end of every email.
  3. Send your emails on Fridays.
  4. A/B test send times.
  5. Track open rates, click-through rates, and click-to-open rates.
  6. Implement a follow-up sequence after no response.

What should a drip campaign include?

10 Best Email Drip Campaign Examples

  1. Lead nurturing campaigns.
  2. Welcome new contacts.
  3. Welcome new customers.
  4. Engagement.
  5. Educational.
  6. Abandoned cart.
  7. Re-engagement.
  8. Event series.

How does drip marketing work?

Drip marketing is simply sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status. Businesses use drip marketing to keep in touch with an audience—in a personalized and targeted way—following important actions or dates.

What does drip stand for?

dividend reinvestment plan
The word DRIP is an acronym for “dividend reinvestment plan”, but DRIP also happens to describe the way the plan works. With DRIPs, the cash dividends that an investor receives from a company are reinvested to purchase more stock, making the investment in the company grow little by little.

What makes a successful drip campaign?

The more specific you get with shopper type, purchase behavior, and timeline, the better the return on investment will be on your drip campaign. Try to have multiple drip campaigns for each segment. Getting the segments right is the most important part of a drip campaign.

What does a good drip campaign look like?

The mark of a good drip email campaign is the prospect not even realizing that it’s a pre-written, automated email. It should delight your recipients and make them think that it was written only for them.

What is drip strategy?

Drip marketing is a direct marketing strategy in which marketing material is sent to prospective customers steadily over a certain time period. Drip marketers used to primarily target customers via direct mail, but now email and social media are the preferred means of contact.

How do I sell drip?

The Steps to Sell DRIP:

  1. STEP 1: Sell DRIP on the DRIP Fountain.
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What is smart drip marketing?

Drip marketing is an email marketing strategy composed of multiple automated emails sent out at specific times and dates. Your new subscribers usually start receiving these emails after signing up through your newsletter signup forms. Then, they will receive your emails in a timely fashion until the campaign ends.

How long should a drip campaign be?

Our campaigns have varied from four to 11 emails: just enough to get your value across, without stalker overkill. Space them out–ideally, you want to send them on (say) days 1, 4, 7—three days apart each—then (say) 14, 21, and 30. If you’re writing more, you could send one a month.