What is an example of ethos commercial?

Example of ethos in advertising: Jennifer Aniston in a campaign for Glaceau Smart Water. For example, a recent Infiniti commercial featured Steph Curry. Even though he’s not known for his taste in vehicles, his stature validates the product. This is ethos in commercials at work.

How does a commercial use ethos?

Advertising with ethos is about convincing a consumer that your company is more reliable, credible, and trustworthy than any other one. That’s why they should buy from you and patronize your stores. Ethos often uses celebrity endorsements, factual statements, and real-life examples to certify their prominence.

What commercial is an example of pathos?

Adorable polar bears drink Coke. Cuddly kittens need a home. A little boy loses his mom to smoking.

Is a Gatorade ad ethos pathos logos?

This drink is HALF the calories, so it’s even better than before! Pathos: This ad uses pathos, playing on emotion of desiring to be the best, by using this quotation by Muhammad Ali. If you drink Gatorade, you will be a great athlete and “float like a butterfly, sting like a bee.”

What are 2 examples of ethos?

Examples of Ethos: A commercial about a specific brand of toothpaste says that 4 out of 5 dentists use it. A political candidate talks about his experiences as a soldier, as a businessman, and as a politician-in contrast to his opponent.

What commercials have ethos pathos and logos?

12 Examples of Ethos, Pathos, and Logos in Advertisements

  • Thank You Mom – P&G.
  • Flex Tape – Flex Seal.
  • Believe in a Better Way – Laughing Man Coffee.
  • Wiener Stampede – Heinz.
  • Versatile Stain Remover – OxiClean.
  • A Mission for Our Oceans – Adidas x Parley.
  • Friends Furever – Android.
  • BluBlocker Sunglasses – Joe Sugarman.

What does ethos mean in advertising?

credibility
Ethos is the persuasive technique that appeals to an audience by highlighting credibility. Ethos advertisement techniques invoke the superior “character” of a speaker, presenter, writer, or brand. Ethos examples aim to convince the audience that the advertiser is reliable and ethical.