What is a hedonistic consumer?

Consumers in the modern age seek to derive pleasure from the experience of consumption and at the. same time meet their needs. Hedonism, which has been defined as “an understanding that prioritizes. delight as the ultimate goodness, a life doctrine focused on the pursuit of, and addiction to, delight,”

What is hedonic consumption provide an example?

The hedonic consumption consists of multisensory, fantasy, and emotional aspects of consumers’ interactions with products. For example, the fizzing sound when a can of carbonate drink is popped instantly brings about the impression of Coke.

What is hedonic consumption marketing?

Hedonistic (or hedonic) consumption focuses on consumer behavior which seeks sensory pleasures or hedonistic benefits provided by interaction with goods or services. [

What is the concept of hedonic needs?

Hedonic goods are consumed for luxury purposes, which are desirable objects that allow the consumer to feel pleasure, fun, and enjoyment from buying the product. This is the difference from Utilitarian goods, which are purchased for their practical uses and are based on the consumer’s needs.

What is hedonic product?

Hedonic goods are associated with fun, pleasure, and excitement (Khan et al., 2004). Typical examples of such products are perfumes, flowers, luxury watches, and sports cars.

What is the difference between hedonic and utilitarian?

Utilitarian products are effective, helpful, functional, necessary, and practical, whereas hedonic products are fun, exciting, delightful, thrilling, and enjoyable (Dhar & Wertenbroch, 2000; Voss et al., 2003).

What is hedonic needs in consumer behavior?

Hedonic needs are referred to as an emotional desire. Emotions and feelings such as enjoyment, arousal, curiosity and pleasure are categorised as hedonic needs. This state may lead to symbolic meaning or imagery association to a product or brand.

What is hedonic and Eudaimonic?

“Hedonic pleasure” and “hedonic relaxation” orientations refer to striving to feel enjoyment and comfort, respectively. “Eudaimonic” orientation refers to striving to do what is meaningful, even if difficult to achieve.

What are hedonic products examples?

What is hedonic and utilitarian consumption?

Utilitarian consumption refers to items that are a priority for meeting certain purposes; hedonic consumption refers to items that bring emotions, enjoyment and pleasure through their use or possession (Hirschman & Holbrook, 1982; Dhar & Wertenbroch, 2000; Yim, Yoo, Sauer, & Seo, 2014).