What do you mean by outdoor advertising?

Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time.

What are the different types of outdoor advertising in India?

Outdoor Advertising – Definition, Importance, Types and Examples

  • Billboards.
  • Mobile.
  • Digital.
  • Lamp Post.
  • Transit.
  • Outdoor Advertising on Bridges.
  • Point of Sale Displays.
  • Retail.

Which is the outdoor form of advertisement?

Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location. Outdoor advertising works well for promoting your product in specific geographic areas.

Which are the three main types of outdoor advertising?

What are the Different Types of Outdoor Advertising?

  • Billboard advertising.
  • Point of sale advertising.
  • Retail advertising.
  • Vehicle advertising.
  • Construction advertising.

Why is outdoor advertising important?

Outdoor Advertising Boosts Sales by Providing Maximum Exposure. As consumers our exposure to products on a repetitive basis usually equates to two things: brand familiarization and potential sales. Maximum exposure is created by purchasing media in the areas most heavily trafficked by your target audience.

What are the advantages of outdoor advertising?

They’re willing to give your ad a few more seconds of their attention span which will lead to more conversions. That’s part of the reason that Outdoor advertising helps build brand recognition so much. Your ads stand out to them more. Unlike digital ads, they can’t just scroll past them; your ads aren’t going anywhere.

What are the features of outdoor advertising?

Attracting attention is one of the best features of outdoor advertising. Businesses and companies can post ads in shopping malls, bus stops, gas stations, highways and office buildings. In short, companies can use anyplace where foot traffic is high.

How effective is outdoor advertising?

Research has revealed that dynamic digital OOH used to serve more contextually relevant messages increases spontaneous advertising awareness by 18%. Furthermore, ad-serving relevant content by audience increases the effectiveness of a campaign by at least 15%.

What are the benefits of outdoor advertising?

5 Amazing Benefits of Outdoor Advertising

  • Builds Effective Brand Recognition.
  • Differentiates Your Brand.
  • Budget-Friendly.
  • Repetitive Impressions.
  • Engage With Your Community.
  • Invest in Outdoor Advertising for Your Brand Today.