What are the marketing communication objectives?

Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The other is to shorten the sales cycle.

What are the 7 steps in effective marketing communication?

7 Steps to Developing a Communication Strategy

  • Analyze the Initial Situation.
  • Define Your Objectives.
  • Define Your Target Audience.
  • Define Your Messages.
  • Define Your Communication Channels.
  • Strategic Planning.
  • Measuring and Evaluating the Results.
  • Launch Strategy.

What are the three marketing communication objectives?

The basic objectives of marketing communication have been reduced to three more meaningful directives: (a) to communicate, (b) to compete, and (c) to convince. The primary purpose of MC is to communicate ideas to target audiences.

What are the 6 steps in IMC?

Below are the major steps to keep in mind when developing your IMC strategy.

  1. Step 1: Know your target audience.
  2. Step 2: Develop a situation analysis.
  3. Step 3: Determining marketing communication objectives.
  4. Step 4: Determining your budget.
  5. Step 5: Strategies and tactics.
  6. Step 6: Evaluation and measurement.

What are the steps in developing an effective marketing communication explain each step and give examples?

Plan Your Marketing Communications Strategy in Six Simple Steps

  • Identify Your Target Market.
  • Identify Your Target Customers.
  • Identify Your Unique Selling Proposition.
  • Match Your Audience Problems to Your Product Solutions.
  • Match Your Messaging to Channels You Choose.
  • Set Your Goals and Identify a Way to Measure Them.

What is the first step in setting communication objectives?

In order to achieve your communications objectives, you need to plan and time your steps for the best results….Perform a situation analysis.

  • Brainstorm with communication staff.
  • Conduct surveys and focus groups.
  • Talk to other departments in your company.

How do you write an IMC objective?

Reading: Determining IMC Objectives and Approach

  1. Laying the Foundation for Effective Marketing Campaigns.
  2. Step 1: Determine Target Market.
  3. Step 2: Determine Marketing Campaign Objectives.
  4. Step 3: Set S.M.A.R.T.
  5. Step 4: Define the Message.
  6. Step 5: Select Marketing Communication Methods.
  7. Step 6: Determine the Promotional Mix.

What are communication objectives examples?

The following are illustrative examples of communication objectives.

  • Leadership. Getting people moving in the same direction to achieve a common goal.
  • Motivation. Motivating people to improve results such as productivity.
  • Knowledge. Conveying knowledge.
  • Influence.
  • Demand Generation.
  • Brand Awareness.
  • Transactions.

What are the four elements of marketing communication?

1.1 The central role of communication. Marketers communicate with customers. In the 4P classification of marketing this has been taken to be “Promotion”. Within the 4Ps, promotion is understood to consist of four elements. These are(i) advertising, (ii) public relations, (iii) sales promotion and (iv) personal selling.