How do you calculate Aqh?

AQH ratings are used to determine Cost per Point and can be compared to TV ratings. It is calculated by dividing the number of Average Quarter-Hour Persons by the population within the same sex/age group. The percentage (or share) of radio listeners within a given demographic and daypart.

How is TSL calculated?

The formula for TSL is AQH in Time Period x AQH Audience / Cume audience. For example if a station has an AQH audience of 8,500 and a cume audience of 3500 for the morning drive, they can compute the TSL.

How do you calculate radio cume?

How it is used: This calculation is similar to AQH and provides an indication of how efficiently a radio station is reaching its target audience. Average Daily Cume Composition is calculated by dividing the target Cume Persons by total P6+ Cume Persons.

What is Aqh marketing?

AVERAGE QUARTER-HOUR. RATING (AQH RATING) The Average Quarter-Hour Persons estimate expressed as a percentage of the population being measured. This estimate is published for the MSA and DMA®.

How do Nielsen meters work?

These audio measurement meters are used in 48 of the largest markets in the U.S. PPM panelists carry their meters throughout the day, and the meters record the audio they listen to. Nielsen uses the data to produce local ratings reports for each market, which it delivers monthly.

What is Arbitron company?

Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s.

What is a share in radio?

Share is the percentage of those listening to radio in an Arbitron “market” (typically a metropolitan area) who are listening to a particular radio station.

What is cume reach?

Cume. The estimated number of different persons who tuned to a station or the radio for at least one quarter hour within a specified time period. Also called Reach. Each person is counted only once.

What does share mean in radio?

What is Aqh in media?

AQH is an abbreviation for Average Quarter-Hour Persons (AQH Persons), defined by Arbitron (now referred to as Nielsen Audio) as the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

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