Why did they stop making Michelob?

American’s used to drink these beers, but they no longer do. Americans are abandoning Michelob — a lager made since 1896 — more rapidly than any other brand….When Did They Stop Making Michelob Dry?

Manufacturer Anheuser-Busch
Discontinued 2010
Alcohol by volume 5.0%
Style Pale lager

Do they still make Michelob Lager?

Sales for flavored malt beverages and craft beers were excluded from the analysis. These are the beers Americans no longer drink. Be the first to know about breaking news and other NBC News reports. American consumers have abandoned Michelob — a lager brewed since 1896 — at a faster rate than any other beer.

Why is Michelob Ultra so popular?

Upon its 2002 debut, Michelob Ultra hit the ground running as a new light beer for health conscious drinkers, fitness enthusiasts, and athletes. Thanks to major marketing efforts and big time sports ambassadors like Lance Armstrong and Kerry Walsh, Michelob Ultra soon rose to be one of Americas top light beers.

What style of beer is Michelob?

pale light lager
Beer Style Michelob would be best described as an ‘American Lager’, which is to say a pale light lager.

What does Michelob mean?

Michelob is a 4.7% ABV pale lager developed by Adolphus Busch in 1896 as a “draught beer for connoisseurs”. Michelob is the German name for Měcholupy, now in the Czech Republic, where Anton Dreher had a brewery.

What is Michelob Lager?

Michelob Original Lager is a malty, full-bodied European-style premium lager. From its inception to today, it stands out as a distinctive, high-quality beer for connoisseurs.

Why is it called Michelob?

Is Michelob made with rice?

ABOUT MICHELOB ULTRA It is brewed with the finest barley malt, rice, all-imported hops and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality.

What is best selling beer in world?

Budweiser was the most valued beer brand worldwide in 2021, with a worth of 16.17 billion U.S. dollars. The brand was followed by Heineken in second and Stella Artois, ranked third. Brand value is a bit of nebulous concept and different definitions exist.