Who is the target audience of RC Cola?
Who is the target audience of RC Cola?
RC Cola has targeted every section of society from the all-age group including adults, teenagers and children as its target customer. It has projected its brand as a beverage for common masses.
What is the tone of the ad RC Cola?
The commercial begins in a dramatic tone. A distressed looking boy—dark-skinned with curly hair—comes home from school, and asks his mom if he is “ampon.” The mom—fair-skinned and is wearing a white scarf around her neck—asks her son why the question. The son says he’s being bullied in school for being “ampon.”
What creative language or symbolism was used in the advertisement of RC Cola?
Filipino
Basta (RC Cola advertisement)
| Agency | Gigil |
|---|---|
| Client | RC Cola |
| Market | Philippines |
| Language | Filipino |
| Running time | 1:37 |
When did they stop making RC Cola?
Royal Crown operations were subsequently folded into Dr Pepper Snapple Group (DPSG), which was spun off from Cadbury in 2008. DPSG merged with Keurig Green Mountain in 2018 as Keurig Dr Pepper, the current owners of the RC Cola brand.
Is RC Cola being discontinued?
The company will be renamed Vision Beverage. It is moving away from its existing Royal Crown Bottling Corp. name because the company will no longer produce or distribute RC Cola and other brands owned by Keurig Dr Pepper (KDP).
What happened Double Cola?
It was once marketed as a lower-cost alternative to Coca-Cola and other soft drinks, but Double Cola is now marketed as a premium brand in that area, with the same or higher price than Coca-Cola or Pepsi-Cola.
What is the message in commercial of RC?
The Family ad encapsulates the big idea of the “Basta RC Cola Masarap” campaign, which is targeted toward Millennials. It was a fresh take on the message that we wanted to deliver: How Millenials live in the moment and how they don’t need a host of reasons before doing something.
Is RC Cola popular in Philippines?
SALES of RC Cola Mega in the Philippines increased by 67% after its video advertisement gained online viral attention. The video spot from ad agency Gigil was widely seen online, with the video getting 51 million views and 366,000 shares across social media platforms since it was posted online in November.
Why can’t I find RC Cola?
Can you still get RC Cola?
RC Cola gradually reached all corners of the U.S. and went beyond America’s borders in the 1970s. Today, it is sold in more than 70 countries worldwide.
