What is TPM Accenture?

Accenture Cloud Trade Promotion Management is a powerful, integrated software platform that supports closed loop account and promotion planning processes to help achieve greater visibility into trade investments, revenue forecasts, and customer profitability while leveraging the power of the Salesforce ecosystem.

What is TPM consumer goods?

Trade promotion management (TPM) and trade promotion optimization (TPO) are the processes and technologies that consumer goods manufacturers leverage to plan, manage and execute the activities that require collaborative promotional activity from their retail partners.

What is TPM TPO?

TPM | Trade Promotion Management. TPO | Trade Promotion Optimization.

What are the phases of trade promotion management?

Trade Promotion Management: 7 steps

  • Standardization. Capture the right information, and take the right steps every time, with standardized processes.
  • Promotion management. Take control of your promotion creation and storage.
  • Data acquisition.
  • Verification.
  • Reconciliation.
  • Settlement.
  • Analytics and reporting.

What are CPG companies?

Consumer packaged goods (CPG) companies are everywhere. However, most consumers know the brands not the companies. Sprite, Tide, and Moleskine notebooks are all packaged goods brands purchased and used by millions every day. Coca-Cola, P&G, and Moleskine are the CPG companies that produce them.

What does TPO mean in sales?

Leaders in the industry are therefore considering trade promotion optimization (TPO) solutions, which take data from the TPM system to conduct post-event analytics that will generate performance-enhancing insights.

What is trade promotion process?

Trade promotion is part of revenue management and refers to marketing campaigns directed at wholesalers or retailers rather than at final consumers. It is a marketing technique aimed at increasing demand for products in retail stores.

What is a trade promotion example?

Examples include “cents off” promotions, where manufactures or retailers temporarily reduce the price of a product, and Bonus Pack promotions which offer extra product for free. Consumers benefit from either paying a lower price on a product or getting more of a product for the same price.