What are Core stories?
What are Core stories?
Creating a core story—one that speaks to the heart of what you do, who you are here to serve, and why—can guide all of your marketing messaging and empower you to connect with people all throughout the customer journey.
How to tell a Core story?
Like any good story, the Core Story answers the big questions: what, why, how, who and when. It contains key ideas that are found to help people see why early childhood development is so important, and to support what needs to be done.
What is StoryCorps and how does it work?
StoryCorps is an American non-profit organization whose mission is to record, preserve, and share the stories of Americans from all backgrounds and beliefs. StoryCorps grew out of Sound Portraits Productions as a project founded in 2003 by radio producer David Isay.
How do I tell a story?
Here’s their step-by-step guide on how to tell a story, from an idea to delivery:
- Understand that a story is more than a scene or an anecdote.
- Select a meaningful story.
- Develop your story.
- Figure out the structure.
- Understand how you’ve changed by the end.
- Ask yourself if you’re ready to share the story.
How do you define core message?
Follow the three steps to get you closer to your cause’s core message:
- Identify the need or challenge you address.
- What is your solution or approach. What is unique or different about what you do?
- Describe the positive results. Challenge, solution, result—wrapped in a good story.
How much does StoryCorps cost?
no cost
StoryCorps offers recording and archiving as a free service, and there is no cost to participate. We want everyone to have the opportunity to record, preserve, and share their personal histories with their loved ones, and to become a part of our archive at the American Folklife Center at the Library of Congress.
Who funds StoryCorps?
StoryCorps is an independently funded 501(c)(3) organization. We rely on support from institutions, corporations and individuals to advance our mission.
What makes a good story?
A story needs conflict and resolution; tension and release; mystery and revelation. There should be losses and gains, setbacks and comebacks, peaks and troughs. And, above all, a story should be about people: their dreams and desires; loves and hates; problems and passions.
What are the 4 P’s of storytelling?
As Patrick said, before his team takes on a project, they make sure they have a firm understanding of what they call the Four P’s: People, Place, Plot, and Purpose.
What is a core message example?
Let’s take a look at an example….1). Unique Value Proposition & Key Benefits.
| CORE MESSAGE EXAMPLES | IS IT A FEATURE OF BENEFIT? | WHY? |
|---|---|---|
| Our tool is intuitive, easy to use, and will save you time | Benefit | Here we have zoomed out to think about the big picture and what your customers stand to gain by working with you. |
What is a key message example?
Examples include “We were the first to…”, “We’re the largest…”, “We invented the…”, “We’re the only ones to…”, “We’re the safest…”, etc. If your “why” is particularly interesting or inspirational, include it as a key message.
Who owns StoryCorps?
Dave Isay
Dave Isay. Dave Isay is the founder of StoryCorps and the recipient of numerous broadcasting honors, including six Peabody Awards and a MacArthur “Genius” Fellowship.
