Why do stores use plan o grams?
Why do stores use plan o grams?
The purpose of planograms is to help keep stores efficient. Smaller stores like boutiques, and local or gourmet shops use them to maximize their selling space. And most large retailers utilize them as well.
What is a plan a gram?
A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases. Planogramming is a skill used in merchandising and retail space planning. A person with this skill is be referred to as a planogrammer.
How do you read O Gram plan?
Reading a planogram consist of 3 parts.
- Identify and verify the dimensions of the shelf space.
- Identify the product, brand and unique product code.
- Identify the number of product facings and products aligned behind every facing.
What are the advantages of Planogramming?
The use of planograms allows you to better plan space by optimising the different areas of our store. In addition, it allows us to better organise the layout of products and have more control of how each of them will be presented in our store before investing resources in physically making these changes.
How do you follow a planogram?
How to read a planogram
- Understand the specifications. First, you need to understand the specifications or dimensions and the type of display (or shelf space) being used.
- Identify the products and brands on the planogram.
- Determine the right product placement.
What are the advantages of planogramming?
What does a planogram merchandiser do?
Merchandisers / Planogrammers – Bunbury / Margaret River A planogram is a diagram that shows how and where specific products should be placed on retail shelves. Ongoing casual work – Flexible Roster.
What are the types of planogram?
Types of planogram
- Product placement based on its market share.
- Product placement based on margin.
- Product placement based on its commercial status.
- Block placement planogramming technique.
- Horizontal product placement planogramming technique.
- Vertical product placement planogramming technique.
What is a POG in a store?
POG stands for “planograms.” This visual retail merchandising tool helps retailers optimize the placement of products on their shelves. The ideal value of planograms is planning how to effectively use the physical space at your disposal, steer your shoppers, and ultimately increase customer purchases.
What is another word for planogram?
Planograms, also known as plano-grams, plan-o-grams, schematics and POGs, are visual representations of a store’s products or services on display. They are considered a tool for visual merchandising.
Why is planogram important in retail?
Apart from dictating the layout of the store, a planogram also ensures consistency in all retail activities. A planogram provides the opportunity to centralize the sales strategy by dictating product layouts. As a result, there will be a uniform customer experience no matter which store they visit.
