Why are Onitsuka Tiger shoes popular?

The success of the brand illustrates the cyclical nature of fashion, and how disparate events can elevate a regular sports shoe to luxury. Tigers can cost between Rs 6,000 to Rs 30,000 a pair. And since last year, they have collaborated with luxury labels Givenchy and Valentino for collections.

Why is it called Onitsuka Tiger?

In 1949, Kihachiro Onitsuka created the first ASICS shoe in his living room in Kobe Japan, under the Onitsuka Tiger name. Onitsuka Tiger, the forerunner of ASICS, was born in 1949.

Where are Onitsuka made?

Japan
Timeless beauty crafted by artisans’ hands — Onitsuka Tiger is sharing true Japanese quality with the world. Produced on the Tottori Prefecture coast in Japan, this premium line shoe then ships to Osaka where the tireless, hand customisation process begins.

Why is it called Mexico 66?

The Asics stripe was first introduced in 1966 during the pre-olympic trials for the 1968 Summer Olympics in Mexico City. Limber was the first model to feature Asics stripes on the side of the upper section. These lines were the famous design icon on another Onitsuka Tiger shoe, the Limber Leather, now called Mexico 66.

What does Onitsuka meaning?

This is the story of Kihachiro Onitsuka. A story that started from a humble idea that sport had the power to transform lives. “Anima Sana In Corpore Sano,” meaning “sound mind, sound body” – the Latin maxim by roman poet Juvenal that was the ethos behind Onitsuka Tiger, and later became the acronym ASICS.

What happened to Onitsuka?

Onitsuka Shōkai changed its name several times before changing it to Asics Corporation in 1977. Since 1977, Onitsuka Tiger has been sold as one of the sports shoe brands of Asics.

Is Onitsuka Tiger Japanese?

Born in Japan, the Onitsuka Tiger brand created the NIPPON MADE series to showcase the marvels of Japanese craftsmanship to the world. You can feel this in the quality materials and in every facet of the craftswork that goes into these shoes, right down to the dyeing and stitching.