Who is Lynn Shostack?

Who is Lynn Shostack?

Lynn Shostack, a businesswoman and philanthropist, has given Princeton University $10 million to endow its Project X fund, which supports innovative projects in engineering.

What is service blueprinting explain?

Definition: A service blueprint is a diagram that visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey. Think of service blueprints as a part two to customer journey maps.

Who furthered the concept of service blueprinting?

It was first introduced by Lynn Shostack, a banking executive in 1982 in the Harvard Business Review. In this guide, we’ll be taking a deep dive into the topic of service blueprints; at the end of it, you’ll know what is a service blueprint, how to create one as well as how to read one.

What are the components of service blueprinting?

Service blueprints typically contain five categories that illustrate the main components of the service being mapped out.

• Physical evidence.
• Customer actions.
• Frontstage or visible employee actions.
• Backstage or invisible contact employee actions.
• Support processes.
• Lines.
• Optional categories.
• Come up with a customer scenario.

What is service marketing triangle?

The service marketing triangle is a framework that defines relationships with companies, their customers, their vendors and their systems. It’s a way to show companies how these several components can affect each other.

Why is service innovation so critical for firms?

Why is service innovation so critical for firms and countries? To achieve the company’s goal and to retain the success in the market a firm introduces many innovative services. Customers are most likely attracted towards many innovative services like this. Customers expect many compensations, offers etc.

What is service blueprinting PPT?

Service design or service blueprinting is a technique to sketch a visual map representing the relationship between different components involved in the provision of service, e.g., various departments of a service provider organization.

What is blueprint example?

A blueprint is defined as a copy of a building or engineering plan, reproduced with white lines on a blue background, or detailed plan of action. An example of a blueprint is a construction worker’s diagram of building plans for a new home.

What is the uniqueness of service blueprinting?

The uniqueness of Service Blueprinting is the unrelenting focus on the customer as the center and foundation of your business.

What are the three components of service marketing triangle?

Elements of the service marketing triangle

• Customers: Customers are those people that buy the products or engage with marketing materials.
• Employees: Employees are the people within the company turning marketing initiatives into sales.
• Company: The company is the overall business and the marketing efforts they perform.

Who developed service triangle?

Triangle Service