Who are wavemakers clients?

Wavemaker (previously MEC and Maxus) is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L’Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International.

Is WaveMaker part of GroupM?

Wavemaker, the new GroupM media agency formed from the merger of MEC and Maxus, formally kicked off its U.S. operation on Monday.

What kind of company is GroupM?

media investment company
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis.

What does a media agency do?

Media agencies will have research, planning and insight expertise that can ensure your ad pounds are spent reaching the right people. Automated creative should be part of the solution, not a long-term replacement – media agencies should offer creative solutions without offering campaign solutions.

What does a wave maker mean?

wavemaker (plural wavemakers) (physics) An oscillating device that creates reproducible waves in a liquid.

How old is WaveMaker?

History. WaveMaker was founded as ActiveGrid in 2003. In November 2007, ActiveGrid was rebranded as WaveMaker. WaveMaker was acquired by VMware, Inc in March 2011 but after two years VMWare terminated the support for the WaveMaker project in March 2013.

Who is under GroupM?

Mindshare, MediaCom, Wavemaker, Essence, and mSix&Partners—our agencies are the front line to a new era of media strategy and innovation. And because we have three of the top five global media agencies and $53 billion in annual media spend, we provide access and scale everywhere our clients do business.

How do media agencies make money?

Agencies often offer advertising services to help the client broadcast the campaign they’ve helped the client create Typically, agencies will take a percentage of the ROI from those ads, which is one way to make extra revenue. In the same vein, agencies can also run ads for their own company.

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