Who are the consumers of Cadbury?

Customers of Cadbury are from all segments & people from all age group consume chocolates, biscuits & beverages but it is the growing middle income group as well as the youngsters who form the major consumer segment.

What does the Cadbury gorilla advert mean?

“The brief was to get the love back to that lost generation and reconnect with the brand emotionally. I told the agency I wanted an ad that was as enjoyable to consume as a bar of Cadbury’s chocolate,” Rumbol explains.

Who was in the gorilla suit in the Cadbury’s advert?

The advert’s makers have now admitted that he is a little-known actor called Garon Michael. Something of a specialist, Mr Michael has appeared as a primate in the movies Congo, Instinct and the Planet Of The Apes remake, and acted alongside the likes of Anthony Hopkins, Donald Sutherland and Mark Wahlberg.

How do Cadbury attract customers?

Cadbury Dairy Milk is produced at different sizes; therefore, it is priced economically in order to attract different customer segments. Some of the mini chocolate packs are also sold at a slightly lower price. The company also sells products as bundles and gift packs during the festive season.

What is the target market of Dairy Milk?

Cadbury brand’s Dairy Milk chocolates targets kids within the age group of 5 to 10 years (Cadburyworld.co.uk 2016). This is because, consumers of this age group are expected to prefer chocolates than other confectionary and best satisfy their needs.

What marketing strategies does Cadbury use?

Cadbury has a wide range of ways of promoting itself. We find that the promotion strategy in the marketing mix is done through the television, posters, newspaper, online, radio. We have seen that the company has made great efforts to make its product reach the people and make the people aware of it items.

Why did Cadbury make the gorilla advert so successful?

So much of this ad’s success lies in its smart execution. No massive production budget. No multi-location shoot. Instead, some delicate touches from Fallon helped along by some smart placement from Starcom Media and intuitive PR from Sputnik.

What year was Cadbury’s gorilla advert?

Juan Cabral, ad director The idea of a gorilla sitting in an empty rehearsal studio, playing the drums to Phil Collins’s 1981 hit In the Air Tonight came to Argentinian director Juan Cabral fully-formed.

How does Cadbury segment their market?

Segmentation and Targeting One notable form of customer segmentation that Cadbury utilitizes is behaviorial segmentation, which is based on actual customer decision-making processes towards Cadbury’s products. Once dividing these customers by that base, they target them by providing specific product offerings.

Who is Cadbury targeted at?

Appealing to Cadbury’s mainstream audience of adults aged between 18 and 55, the drastic change to the iconic purple Dairy Milk bar wrappers was not only designed to capture the nation’s attention but also encourage people all over the country to ‘Donate your words’ by committing to engage with and speak to older …

How is Cadbury chocolate marketed?

Cadbury relies both traditional and digital forms of communication to promote their product. While in the past Cadbury has promoted their product heavily through traditional advertising, especially TV in the case of the ‘Joyville’ campaign, its recent efforts have seen a shift to digital marketing.

How did the Gorilla commercial score for Cadbury?

The Gorilla commercial scored by generating high noticeability ratings wherever it was screened on television and this generated huge downloads on the web. Prior to the release of the Gorilla movie Cadbury was having a poor season.

What is the meaning of the Cadbury India ad campaign?

Cadbury India showed people belonging to all age groups, celebrating big and small moments of their lives, connecting with people, and making special moments even more special with Cadbury Dairy Milk. The campaign is still remembered with much nostalgia and it was also previously endorsed by legendary Indian actor Amitabh Bachchan.

What is Cadbury doing to appeal to the public?

With the public increasingly said to desire brands that display human traits (i.e. emotional intelligence), it’s more sentimental theme of generosity could certainly strike a chord. 2. A glass and a half pop-up shop Alongside its television advert, Cadbury has also been focusing on experiential marketing to ramp up its reinvention efforts.

Who is the target market for Cadbury products?

Consumers from every stratum of society are enjoying Cadbury products. Cadbury Bournvita, for example, has been positioned as a must-have for growing children and has been targeted to the parents of small children between the age of 2-8 years old. These days Bournvita is also quite popular among millennials.