What was the famous 1988 ad campaign called Nike?

Just Do It
The “Just Do It” campaign launched in 1988 was highly successful, with the company defining the meaning of “Just Do It” as being both “universal and intensely personal.” While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with “a tough, take no prisoners ad …

When was the first Just Do It ad?

Nike’s ‘Just Do It’ slogan first appeared in this advert in 1988 | Daily Mail Online. The phrase, first used in a Nike advert in 1988, was pitched to the firm by advertising executive Dan Wieden, who admitted that it was borrowed from something a Utah murderer uttered as he faced a firing squad.

What was the Nike Just Do It campaign?

Launched in 1988, the Nike “Just Do It” campaign featured professional and amateur athletes talking about their accomplishments and the emotions they feel as they exercise.

Who was featured in the Nike’s first Just Do It advertisement in 1988?

runner Walt Stack
1988 was where it all started for the slogan. Nike kicked off the “Just Do It” campaign with an advert featuring 80 year-old marathon runner Walt Stack chatting about his daily 17-mile run.

What serial killer said Just Do It?

How murderer Gary Gilmore’s final words demanding firing squad officers pull their triggers inspired Nike’s famous slogan. He was the death-wish killer who pleaded to be allowed to face a firing squad – and his final words before he was shot inspired one of the world’s best-known marketing slogans.

Why was the Just Do It campaign so successful?

The popularity of the campaign is clear from the fact that brand sales have risen risen 31% since billboards and television commercials featuring Colin Kaepernick and other athletes were released over Labor Day weekend, Nike’s stock has since reached an all-time high, and marketers have called the campaign a “stroke of …

When did Nike introduce Just Do It?

It was created in 1987 by Wieden + Kennedy to accompany Nike’s first major television campaign, which included commercials for running, walking, cross-training, basketball and women’s fitness.

When was Nike’s first TV ad?

1982
Nike actually didn’t have their first television commercial until 1982, only when they had emerged as a formidable running shoe company.

How successful was the Nike Just Do It campaign?

Why did Nike choose Just Do It?

Nike’s iconic “Just Do It” slogan was inspired by the final words of a notorious killer in 1970s Utah. Facing down a firing squad in his last moments, double-murderer Gary Gilmore said: “Let’s do it.”

What were Gary gilmores last words?

In 1977, Gilmore was the first person to be executed since the end of the ban. Defiantly facing a firing squad, Gilmore’s last words to his executioners before they shot him through the heart were “Let’s do it.”