What was Radio 3 called?

In the early days, Radio 3 broadcast sport and educational material; confusingly, Radio 3 was an ‘umbrella’ title under which sheltered separate strands called ‘Music Programme’, ‘Sport Service’ and ‘Third Programme’ – today’s listeners might therefore be rather surprised by the schedule for its first day – Saturday 30 …

Who is Radio 4 target audience?

The average age of the Radio 4 listener is 56 years old and skews towards an older audience. Our target audience of 35-54 ABC1 (commonly termed ‘replenishers’) makes up 24% of the audience. The station also continues to have an upmarket bias – 75% of those tuning in fall into the ABC1 demographic.

What age group is Radio 2 aimed at?

over 35
The remit of Radio 2 is to be a distinctive mixed music and speech service, targeted at a broad audience, appealing to all age groups over 35.

What was Radio 4 originally called?

The BBC Home Service
The BBC Home Service was the predecessor of Radio 4 and broadcast between 1939 and 1967.

What were the old BBC radio stations?

Radios 1,2,3,and 4 each came into existence at 5.30 a.m. 30th September 1967. Until then the BBC broadcast the Light Programme (light music and entertainment and now Radio 2), the Home Service (News and current events, now Radio 4) and the Third Programme (Classical music, now Radio 3).

What age group listens to the radio most?

In the first quarter of 2019, 92 percent adults listened to the radio at least once a week, however reach was highest among 35 to 49-year-olds and those aged between 50 and 64 years, with 94 percent of adults in these age categories listening to the radio weekly.

Who is the target audience for BBC Radio 6?

Now the target is 2.5 million listeners for the station, which the BBC said five years ago had “relatively few unique listeners to BBC radio” and whose audience of 30- to 50-year-olds were well served by commercial radio.

Who is the most popular Radio 2 presenter?

Yes, that Ken Bruce. The gently avuncular Radio 2 mid-morning veteran bagged the highest number of listeners in the latest Rajars (the official measure of radio audiences). Bruce’s station compadre, Zoe Ball, also did well: with 7.5 million listeners, she hosts the most popular breakfast show in the country.

Who has the most listeners on Radio 2?

Ken Bruce has retained his title as the most listened-to radio presenter in the UK, as the Radio 2 host continues the trend of mid-morning programmes attracting more listeners than breakfast shows.

Who is the target audience for BBC radio 5?

The service should appeal to news and sports fans of all ages and from all ethnic backgrounds and areas across the UK. It is available on medium wave, DAB digital radio, digital television platforms and on the internet.