What researchers investigated inattentional blindness using the gorilla?

Research Findings Probably the most famous study on inattentional blindness, also known as the “Invisible Gorilla Test,” was carried out by Daniel Simons and Christopher Chabris (Simons & Chabris, 1999). In this study, participants watched a video of people dressed in black and white passing basketballs.

What were the results of the invisible gorilla experiment?

The Utah psychologists got results quite similar to those found by Simons and Chabris in their original study in 1999: of participants who were acceptably accurate in counting passes, 58 percent in the new study noticed the gorilla and 42 percent did not.

What is the gorilla experiment?

The phrase, “the invisible gorilla,” comes from an experiment created 10 years ago to test selective attention. In it, study participants are asked to watch a video in which two teams, one in black shirts and one in white shirts, are passing a ball.

What is a real world example of inattentional blindness?

Examples. We all experience inattentional blindness from time to time, such as in these potential situations: Even though you think you are paying attention to the road, you fail to notice a car swerve into your lane of traffic, resulting in a traffic accident.

Why is it important to study inattentional blindness?

Specifically, it reveals the role of selective attention in perception. Inattentional blindness represents a consequence of this critical process that allows us to remain focused on important aspects of our world without distraction from irrelevant objects and events.

Why did discoveries about inattentional blindness surprise some experts?

Findings such as inattentional blindness – the failure to notice a fully visible but unexpected object because attention was engaged on another task, event, or object – has changed views on how the brain stores and integrates visual information, and has led to further questioning and investigation of the brain and …

What is the point of the invisible gorilla?

The Invisible Gorilla reveals the numerous ways that our intuitions can deceive us, but it’s more than a catalog of human failings. In the book, we also explain why people succumb to these everyday illusions and what we can do to inoculate ourselves against their effects.

What is the gorilla effect?

Date: April 10, 2018 Source: FECYT – Spanish Foundation for Science and Technology. Summary: A well-known experiment with young people bouncing a ball showed that when an observer focuses on counting the passes, he does not detect if someone crosses the stage disguised as a gorilla.

What is the concept of inattentional blindness?

Research on a phenomenon known as inattentional blindness suggests that unless we pay close attention, we can miss even the most conspicuous events.