What percentage of Millennials read magazines?

62%
62% of Millennials prefer to read printed magazines. 43% Prefer having a magazine subscription as opposed to making a single copy purchase.

Do Millennials still read magazines?

According to a Customer Focus Research study published by Quad Graphics, 62% of Millennials prefer to read printed magazines, with 49% of this age group having read a magazine in the last 7 days, covering a large part of their media consumption.

What publications does Gen Z read?

Publishers targeting Gen Z “have put social media at the center of their content and distribution strategies,” Barber writes. They include Group Nine, Yahoo’s In the Know and Overtime. Legacy publications including The Washington Post have embraced newer platforms like TikTok, frequented by Gen Z.

What media do Millennials read?

The millennial generation doesn’t rely on newspapers like baby boomers and some Gen Xers do. Instead, the generation uses social media to get their news. This hasn’t just changed the way they come across news stories.

What demographic reads the most magazines?

Furthermore, magazine audiences are diverse, reaching 91% of African-American consumers, 91% of Asian-Americans, 86% of Latinx consumers, and 93% of the LGBT adult population. These numbers speak to the power of magazines to connect to audiences across demographics and interest areas.

What age group reads magazines on average?

The median age of readers is 38, with 43 percent falling between the ages of 18 and 34. Its audience is mainly male, with 77 percent men and 23 percent women.

Does Gen Z still read magazines?

Even though they’re obsessed with their phones, the average Gen-Zer will still read magazines for about an hour every week according to Folio.

What are Millennials reading?

Millennials read more books than any other generation. Physical books still pack a punch, with every generation preferring them over digital ones. Gen Z are using social media to find their books, while Baby Boomers and the Silent Generation go to bestseller lists. Public libraries are the domain of the Millennials.

What social media do Millennials use the most?

As of 2020, Snapchat was the most popular social media platform among Gen Z and Millennials in the United States to connect to others. TikTok and Youtube ranked second and third, with respective shares of 91 percent and 87 percent of respondents using these social networks to connect to others.

What websites do Millennials use the most?

What Social Media Do Millennials Use?

  • Facebook. 87% of millennials use Facebook at least once a week.
  • YouTube. 86% of millennials use YouTube at least once a week.
  • Instagram. 71% of millennials use Instagram at least once a week.
  • Snapchat, Twitter, and Pinterest. 52% of millennials use Snapchat at least once a week.
  • TikTok.

Which age group reads the most?

The highest percentage of readers by age was 88 percent, among the 18-24 age group, followed by 86 percent in the 16-17 range. Readers in the 30-39 group were a close third at 84 percent. The lowest percentage of readers was among people older than 65, at 68 percent.

Who are magazines aimed at?

Magazines can be general interest for mainstream audiences or specialist interest for niche audiences.