What is VALS segmentation?

VALS (“Values and Lifestyles”) is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.

What are the 8 VALS segments?

VALS segments US adults into eight distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior….The VALS Types:

  • Innovators.
  • Thinkers.
  • Believers.
  • Achievers.
  • Strivers.
  • Experiencers.
  • Makers.
  • Survivors.

What is the VALS model?

The acronym VALS, (for “Values, Attitudes and Lifestyles”) is a psychographic segmentation. It was developed in 1970s and inaugurated in 1978 by Mitchell at SRI International. VALS™ places U.S. adult consumers into one of eight segments based on their responses to the VALS questionnaire.

What is VALS example?

Thinkers – A well educated professional is an excellent example of Thinkers in the vals framework. These are the people who have high resources and are motivated by their knowledge. These are the rational decision making consumers and are well informed about their surroundings.

How marketers might use VALS as a segmentation tool?

VALS is a marketing tool used to predict consumer behavior based on their philosophical beliefs, mechanical and intellectual curiosity, among other things. VALS stands for ‘Values and Lifestyles and is a series of questions to help define target audiences.

How do marketers use VALS?

One method of using the VALS methodology to determine the direction a business should take is to survey your market and customers. If you can convince enough of your target market to complete a VALS survey, you can then use the data to determine how strong your customers lean toward their wants and spending behaviors.

How would you evaluate VALS as a method of market segmentation?

VALS is an excellent and productive method of market segmentation , in which a company can recognize the consumers psychological segmentation and determining what prompts and inspires the customers to purchase products and or services .

How might a company use VALS?

What does VALS measure?

So VALS also measures a person’s ability to express himself or herself in the marketplace. VALS™ identifies the psychological motivations that predict consumer differences. The foundation of the VALS approach is that behavior is controlled by relatively independent psychological traits.