What is the theory of attitude formation?

Attitude Formation Theories Defined There is no single dominant theory on attitude formation. Rather, there are three theories that are used most often to describe attitude formation: functionalism, learning, and cognitive dissonance theories.

Who proposed congruity theory?

The consistency theory was first applied to work behaviour by Abraham K. Korman in the 1970s. The theory in which he established the link posits that employees will do everything to maintain their cognitive balance in a way that is consistent with their self-image, and behave themselves accordingly.

What are the four main theories of attitude formation?

Theories of Attitude Formation

  • Cognitive Consistency Theories. Attitudes do not exist in isolation; indeed, a complex structure results which appears to have at its heart a consistent tendency to maintain balance and resist change from influences of various types.
  • Functional Theory.
  • Social Judgement Theory.

Who developed the theory of attitude formation?

Daniel Katz proposed a functionalist theory of attitudes. He takes the view that attitudes are determined by the functions they serve for us. People hold given attitudes because these attitudes help them achieve their basic goals.

What are the main sources of formation of attitude?

Formation/Sources of Attitudes:

  • Direct Personal Experience: A person’s direct experience with the attitude object determines his attitude towards it.
  • Association:
  • Family and Peer Groups:
  • Neighbourhood:
  • Economic Status and Occupations:
  • Mass Communications:

What is the principle of congruity?

The principle of congruity (Osgood & Tannenbaum, 1955) proposes that evaluations or re-evaluations of objects by an individual tend to seek congruity with that individual’s frame of reference.

What does congruity mean?

Definition of congruity 1 : the quality or state of being congruent or congruous. 2 : a point of agreement.

What are the factors in forming attitudes?

Attitude formation occurs through either direct experience or the persuasion of others or the media. Attitudes have three foundations: affect or emotion, behavior, and cognitions.

What is attitude formation and change?

In psychology, an attitude refers to a set of emotions, beliefs, and behaviors toward a particular object, person, thing, or event. Attitudes are often the result of experience or upbringing, and they can have a powerful influence over behavior. While attitudes are enduring, they can also change.

What are the three components of an attitude?

Structure of Attitudes

  • Affective component: this involves a person’s feelings / emotions about the attitude object.
  • Behavioral (or conative) component: the way the attitude we have influences on how we act or behave.
  • Cognitive component: this involves a person’s belief / knowledge about an attitude object.

What are the two important elements for attitude change theory?

The basic assumption of these theories is the need of the individual for consistency. There must be consistency between attitudes, between behaviors, and among attitudes and behaviors.