What is the MasterCard brand?
What is the MasterCard brand?
The Mastercard® brand is one of the most widely recognized in the world, representing instant buying power, immediate deposit access convenience and security worldwide, and flexible payment options. Consumers know their Mastercard cards are accepted at millions of locations worldwide.
Why is branding important for MasterCard?
It is able to connect with consumers in a way that is not disruptive but, rather, is woven into their lives in a subtle way, all the while cutting through the clutter. And, it is using its logo to communicate its evolving technology payment story, utilizing the most relevant real estate in a most relevant way.
Who designed the logo for MasterCard?
“Mastercard has had the great fortune of being represented by two interlocking circles, one red, one yellow, since its founding in 1977,” Michael Beirut, a partner at the design firm Pentagram, which designed the new logo, said in a statement.
Is MasterCard a trademark?
Trademark attribution notice When the Mastercard name in text and / or Mark is used, the following trademark attribution notice (in a very small type size) should be included once in the communication: “Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. …
What makes Mastercard unique?
MasterCard does not issue cards, but develops advanced payment solutions and seamlessly processes billions of transactions around the world every year.
Is Mastercard a big company?
Between Visa and MasterCard (MA), it’s a two-horse, Coke-and-Pepsi-style race: Visa is the larger of the two, with $11.8 billion in 2013 revenue to MasterCard’s $8.3 billion, and $4.38 trillion in global spending volume to MasterCard’s $3 trillion (American Express is much smaller by that metric, at $940 billion).
What is the MasterCard slogan?
Priceless (advertising campaign)
| Client | Mastercard |
|---|---|
| Market | Worldwide |
| Slogan | There are some things money can’t buy. For everything else, there’s Mastercard. |
When was MasterCard logo made?
1979 – 1990 The name “MasterCard” appeared in 1979 and the logo was remade, according to the new naming. The only lettering above two circles featured two capital letters and the same white color, as the previous version.
What is the Mastercard slogan?
What does the MasterCard logo mean?
The new brand mark features the Master Charge name centered between two interlocking circles of red and ocher. The “i” symbol is retained in a smaller size at the bottom right corner for purposes of continuity. 1979. Master Charge becomes MasterCard.
What is Mastercards strategy?
Mastercard’s strategy was simple. It concerned 4 entities: the consumer, their bank, the merchant, and its bank. The company made huge profits by charging these banks connectivity, processing, and switching fees.
