What is sales promotion according to Kotler?

According to Philip Kotler – “Sales promotion consists of a diverse collection of incentive tools, mostly short-term, designed to stimulate quicker and/or greater purchase of particular product/services by consumers or the trade.” Effective sale is coordinated with different promotional tools.

What is the meaning of sales promotion?

A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service. There are many reasons why a business may choose to use a sales promotion (or ‘promo’), but the primary reason is to boost sales.

What is sales promotion and its characteristics?

Sales promotion mainly involves short-term and non-routine incentives offered to dealers as well as consumers. The popular methods used for sales promotion are demonstration, trade show, exhibition, exchange offer, seasonal discount, free service, gifts, credit facilities, contests, and so on.

What is sales promotion marketing PDF?

Sales promotion may also be defined as all the marketing and promotional activities other than advertising, personal selling and publicity that motivate and encourage the consumer to purchase by means of such inducements as premiums, refunds, rebates, displays and demonstrations.

What is sales promotion by authors?

Many eminent authors have defined sales promotion in their words as follows: In the words of Philip Kotler, “Sales promotion consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade”.

How has Mcdonald and Wilson defined sales promotion?

1 Answer. Non-face-to-face activity concerned with the promotion of sales. It involves the making of a featured offer to defined customers within a specific time limit.

What is sales promotion investopedia?

A sales promotion entails the features—via advertising or a discounted price—of a particular product or service. Product promotions can also be classified as “sales” or “specials.”

What are the functions of sales promotion?

Functions of Sales Promotion

  • Stimulate Trial Purchase.
  • Stimulate Repeat Purchases.
  • Stimulate Larger Purchases.
  • Introduce a New Brand.
  • Combat or Disrupt Competitors Strategies.
  • Contribute to Integrated Marketing Communications.
  • Increasing Consumption of an Established Brand.
  • Defending Current Customers.

What is importance of sales promotion?

The main purpose of sales promotion is to boost sales of a product by creating demand, that is, both consumer demand as well as trade demand. It improves the performance of middlemen and acts as a supplement to advertising and personal selling.

What are the objectives of sales promotion?

However, the common objectives of sales promotion are to launch new product, attracting potential customers, to increase brand awareness etc. Through sales promotion, new products are presented to prospective customers to persuade them to buy the products.

What is sales promotion in principles of marketing?

Sales promotions are activities that supplement a company’s advertising, public relations, and professional selling efforts. They create incentives for customers to buy products more quickly and make larger purchases.