What is LSM level?

The Living Standards Measure (LSM) marketing segmentation research tool is used in South Africa to. segment the population. The tool divides the population into LSM groups where ten is the highest level. for those with the most wealth and one is the lowest level of the poorest population who own no.

What does high LSM mean?

These measures divide the population into 10 LSM groups, where ten is the highest living standard level and one is the lowest level. The tool is used to identify target markets for the distribution of consumer goods products in the country.

What is the LSM for middle class in South Africa?

The threshold used to determine middle class is the upper-bound poverty line (2015) of R992 per person per month.

What does LSM mean in retail?

LOCAL STORE MARKETING
LOCAL STORE MARKETING (LSM) Is a developing a localized marketing activity that aims to build sales within a specific trade area through in-store and community related activities.

What is the highest LSM?

The SAARF LSM (Living Standards Measure) has become the most widely used marketing research tool in Southern Africa. It divides the population into 10 LSM groups, 10 (highest) to 1 (lowest).

What is meant by LSM?

The Living Standards Measure or LSM is a marketing and research tool ( same as social economic class: SEC but more refine ) used in South Africa to classify standard of living and disposable income.

What is lower LSM market?

It is a means of segmenting the South African market that cuts across race, gender, age or any other variable used to categorise people. Instead, it groups people according to their living standards. To find out more about lower LSMs in South Africa, see our latest research here.

What is a middle class LSM?

Muller explains that LSM 1 to 5 is below average; LSM6 and LSM7 low is middle class; and LSM7 high and above is upper middle class.

How do you determine middle class?

The Pew Research Center defines the middle class as households that earn between two-thirds and double the median U.S. household income, which was $61,372 in 2017, according to the U.S. Census Bureau. 21 Using Pew’s yardstick, middle income is made up of people who make between $42,000 and $126,000.

What does LSM mean in marketing?

Living Standards Measure
The Living Standards Measure or LSM is a marketing and research tool ( same as social economic class: SEC but more refine ) used in South Africa to classify standard of living and disposable income.

What is LSM activity?

Local Store Marketing, (also called Neighborhood Marketing or LSM) is marketing activities designed to help your business be locally relevant with your customers and community.

What is LSM method?

Limit State method is also known as the Elastic design. Working stress method base on an elastic theory which assumes that steel and concrete are elastic and the stress-strain curve is linear for both. The limit state method is base on the actual stress-strain curves of steel and concrete.

Who are LSm 7-10s and what do they want?

Finally, 18.7% of LSM 7-10s are classified as ‘Global Citizens’, who, unlike their Established counterparts, are at the forefront of change. They’re pro gender equality, embrace technology and innovation, and like to try new things.

What is LSM and how does it work?

LSM stands for Living Standards Measure. Developed by the South African Advertising and Research Foundation (SAARF), LSM has become the most widely used segmentation tool in South Africa. It is a means of segmenting the South African market that cuts across race, gender, age or any other variable used to categorise people.

How are LSMs calculated?

LSMs are calculated based on ownership of household assets and a few other requirements. There are 29 variables: The LSMs range from LSM 1 (typically rural folks who don’t have access to hot running water, much less DStv) to LSM 10 (typically someone who’s well employed with a house and car).

What is LSM’s top radio station?

IMAGE: Metro FM is LSM 7-10 top radio station. This story was first published in the November 2012 issue of The Media magazine. Want to continue this conversation on The Media Online platforms?