What is inattentional bias?

Research on a phenomenon known as inattentional blindness suggests that unless we pay close attention, we can miss even the most conspicuous events.

Who coined the term inattentional blindness?

The term “inattentional blindness” was coined by Arien Mack and Irvin Rock to describe the results of their extensive studies of the visual perception of unexpected objects. Many of their studies from the early 1990s culminated in their 1998 Book entitled “Inattentional Blindness” (Mack & Rock, 1998).

How does inattentional blindness happen?

Inattentional blindness occurs when there is an interaction between an individual’s attentional set and the salience of the unexpected stimulus. Recognizing the unexpected stimulus can occur when the characteristics of the unexpected stimulus resembles the characteristics of the perceived stimuli.

Why do you think you can see something but not perceive it?

It’s not your eyes. An illusion is proof that you don’t always see what you think you do — because of the way your brain and your entire visual system perceive and interpret an image. Visual illusions occur due to properties of the visual areas of the brain as they receive and process information.

What is an example of inattentional blindness?

Examples. Following are some instances of inattentional blindness from everyday life. While watching a movie supposedly depicting a scene from ancient Israel, you fail to spot a blooper, an anachronistic jet flying in the background. You drive while carrying a conversation on the cell phone.

What is tunneling behavior?

Tunnel behavior is one type of negative behavior associated with performance based pay, which refers to looking after the achievement of one’s own targets, without considering the implications for other areas of the organization.

What is inattentional blindness driving?

So, let’s now talk about “inattention blindness,” defined as the failure to notice a visible hazard because your attention is focused elsewhere. This phenomenon occurs regularly when drivers are cognitively distracted.