What is GoPros slogan?

The GoPro logo includes the company name, the slogan “Be a HERO” and a graphic symbol consisting of four boxes. The “GoPro” is above. The boxes are in different shades to denote different areas where wearable action cameras produced by the company can be used.

How does GoPro encourage its customers to be a hero?

GoPro spreads this message by encouraging customers to share their own unique content captured with a GoPro on its various social media sites. This action has allowed GoPro to create a very powerful brand community, in which people are constantly sharing their own ‘stories’ and engaging with each others content.

What is GoPro known for?

It manufactures action cameras and develops its own mobile apps and video-editing software. Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software. It is based in San Mateo, California. GoPro, Inc.

What is the meaning of GoPro?

GOPRO. Good Operating Procedures Reveal Objectivity.

How does GoPro advertise?

GoPro, a camera designed to capture life’s most exciting moments, advertised its product and built a fanbase by posting content to YouTube. By using YouTube as a production tool and encouraging fans to do share the content shot on their caneras, GoPro was able to increase their sales and raise awareness of their brand.

Who is GoPro’s target market?

GoPro is the worldwide market leader for these cameras. The target group is formed by professional or leisure athletes, travellers and photographers, mostly of young age (~18–35). The brand is present on all kinds of social media platforms.

How tough is a GoPro?

Tough. Inside its waterproof housing, the GoPro is super tough. It’s been put through some pretty crazy tests and come out with no (or almost no) damage.

What makes GoPro different?

Although not necessarily the most important component, a defining element of a GoPro is its lens. Rather than using a standard lens, GoPros — like many other action cams — use an extremely wide lens. What this does is increase the amount of scenery you capture in the frame, making it easy to frame your shot.

Who invented GoPro?

Nick WoodmanGoPro / Founder

What makes GoPro different from its competitors?

These cameras offer high-resolution and time-lapse photography. They can also shoot photos and videos under extreme conditions, such as during rapid movement or underwater. This provides an advantage over many smartphone cameras like the ones offered by Apple or Samsung.