What is elaboration likelihood model example?
What is elaboration likelihood model example?
For example, imagine you’re reading about a proposed soda tax in your city. If you’re a soda drinker, the elaboration likelihood model would predict that elaboration would be higher (since you would be potentially paying this tax).
What is the elaboration likelihood model of persuasion?
The elaboration likelihood model of persuasion (ELM) is essentially a theory about the thinking processes that might occur when we attempt to change a person’s attitude through communication, the different effects that particular persuasion variables play within these processes, and the strength of the judgements that …
What does the elaboration likelihood model predict?
The ELM predicts that the degree of thought used in a persuasion context determines how consequential the resultant attitude becomes.
What is the main argument of the elaboration likelihood model ELM )?
Routes to Persuasion in Processing of persuasive information The Elaboration Likelihood Model (ELM) determines that there are two routes the message can take: central and peripheral routes. This depends on the personal motivation, opportunity, or ability that influence the message.
What are the two routes to persuasion according to the elaboration likelihood model?
According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral. The central route is logic driven and uses data and facts to convince people of an argument’s worthiness.
Which is the best example of central route persuasion?
While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
When politicians are shown drinking a beer shopping at Wal Mart eating at Mcdonald’s or going bowling they are employing which propaganda technique?
when politicians are shown drinking a beer, shopping at wal-mart, eating at Mcdonald’s or going bowling, they are employing which propaganda appeal. You just studied 15 terms!
What is elaboration likelihood model in communication?
The Elaboration Likelihood model proposes that each and every message is undergoing the process of persuasion in two different ways. They are called Central route and peripheral route. Both of them are effective persuasion techniques,but each of them has its own guiding techniques to make them more operative.
What does elaboration mean within the ELM?
The ELM posits that when a persuader presents information to an audience, a level of “elaboration” results. Elaboration refers to the amount of effort an audience member has to use in order to process and evaluate a message, remember it, and then accept or reject it.
What are the elements of the elaboration likelihood model?
The Elaboration Likelihood Model
| Central route processing | Peripheral route processing | |
|---|---|---|
| Strength of attitude formed/reinforced | More enduring and less subject to counterarguments | Less enduring and subject to change through future persuasive messages |
Which method of persuasion is the most effective?
Pathos. Most simply, pathos is the appeal to our human emotions. We’re more often moved by our emotions than by logic or common sense, so pathos is a powerful mode of persuasion.
Which route of the elaboration likelihood model creates a longer lasting opinion?
Which route is most effective? Attitude change based in central route processing is longer lasting and more resistant to future persuasion efforts. the idea that when someone gives a persuasive message, the audience automatically engages in active processing, often to the point of ignoring the message.
