What is difference between rural marketing and urban marketing?
What is difference between rural marketing and urban marketing?
Urban refers to a human settlement where the rate of urbanisation and industrialisation is high. On the other hand, in a rural settlement, is one where the rate of urbanisation is quite slow….Comparison Chart.
| Basis for Comparison | Urban | Rural |
|---|---|---|
| Includes | Cities and towns | Villages and hamlet |
| Life | Fast and complicated | Simple and relaxed |
What is the difference between rural and urban?
Rural area or countryside is a geographic area that is located outside towns and cities. Cities, towns and suburbs are classified as Urban areas. Typically, Urban areas have high population density and rural areas have low population density.
What is the differentiating factor of rural marketing to urban marketing?
Infrastructure availability: electricity supply, availability of finance facility, education level, roads, connectivity, And presence of organized markets: In these infrastructural aspects, the rural market varies widely from the urban market.
What are the differences between rural and urban consumers in marketing context?
Rural customers are more brand loyal than urban customers. However, as the literacy level is low they recognize the brand more through colour, symbol and logo. 6. Another important difference is that the rural customer’s life is highly routinised and laid back.
What is urban Marketing?
Urban marketing involves utilizing marketing strategies to reach urban consumers who are more savvy in their marketing preferences, buying innovative products from myriad sellers at numerous retail outlets.
Why rural advertising is different from urban advertising?
An ad using words like “dependable,” “traditional” and “values” might resonate best with rural consumers, while words such as “innovative,” “fresh” and “new” might have more appeal to an urban consumer. Marketing that blends in with the cultural norms of each community is more likely to result in sales.
How is rural marketing different from urban marketing in India?
Rural market is different from urban market with respect to its economic and functional characteristics. The characteristics, purchasing and consumption pattern of rural people are completely different from the urban people. Due to the impact of globalization there is a fast change in rural environment.
What are the differences between characteristics of rural and urban customer?
What are the basic differences between rural and urban settlements in India?
(a) Rural Settlements derive their basic economic needs from land based primary economic activities whereas urban settlements depend on processing of raw materials and manufacturing of finished goods as well as a variety of services.
