What is balanced scorecard by Kaplan?

The aim of the Balanced Scorecard was “to align business activities to the vision and strategy of the business, improve internal and external communications, and monitor business performance against strategic goals.”

What is the Kaplan and Norton developed balanced scorecard?

The Balanced Scorecard was originally developed by Dr. Robert Kaplan of Harvard University and Dr. David Norton as a framework for measuring organizational performance using a more balanced set of performance measures. Traditionally companies used only short-term financial performance as the measure of success.

What is the concept of balanced scorecard?

The balanced scorecard is a management system aimed at translating an organization’s strategic goals into a set of organizational performance objectives that, in turn, are measured, monitored and changed if necessary to ensure that an organization’s strategic goals are met.

What is balanced scorecard PDF?

Balanced scorecard is a management system that enables organizations to translate the vision and strategy into action. This system provides feedback on internal business processes and external outco- mes to continually improve organizational perfor- mance and results.

What are the main features of balanced scorecard?

The following are the key areas that a balanced scorecard focuses on:

  • Financial perspective.
  • Customer perspective.
  • Internal business processes perspective.
  • Organizational capacity perspective.

Who were Kaplan and Norton?

Robert Kaplan and David Norton are best known as the originators of the Balanced Scorecard, a strategic management tool that links a company’s current actions with its long-term goals. The Balanced Scorecard is one of the most successful and widely used management tools in the world.

How many measures do Kaplan and Norton recommend?

In The Balanced Scorecard, success of the value propositions is determined through five core customer outcome measures (The Balanced Scorecard 1996, page 67): Market share. Customer retention.

How do you draw a balanced scorecard?

How to Draw a Balanced Scorecard

  1. Determine the vision. The company’s main vision belongs in the center of a balanced scorecard.
  2. Add perspectives.
  3. Add objectives and measures.
  4. Connect each piece.
  5. Share and communicate.

What is the most important purpose of a balanced scorecard?

A balanced scorecard is a strategic management performance metric that helps companies identify and improve their internal operations to help their external outcomes. It measures past performance data and provides organizations with feedback on how to make better decisions in the future.

What is the Balanced Scorecard Institute?

Created by the Balanced Scorecard Institute and offered in association with the George Washington University Center for Excellence in Public Leadership, part of the College of Professional Studies, the certification program is fully consistent with basic balanced scorecard concepts and terminology developed by Kaplan & Norton.

What is the Balanced Scorecard Master Professional Program?

It is the fastest pathway for participants to receive Balanced Scorecard Master Professional certification. The program, covering two calendar weeks, is ideal for participants charged with building, implementing, managing, and sustaining balanced scorecard planning and management systems.

What are the different levels of balanced scorecard professional certification?

There are two levels of certification: the basic Balanced Scorecard Professional (BSP) and the more advanced Balanced Scorecard Master Professional (BSMP). The BSP certification is a 5-day program that introduces participants to the balanced scorecard system.

What is the history of balanced scorecard?

Balanced Scorecard History. The Balanced Scorecard was originally developed by Dr. Robert Kaplan of Harvard University and Dr. David Norton as a framework for measuring organizational performance using a more balanced set of performance measures.

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