What is Adidas brand equity?

Share article. In 2015, the brand equity of sportswear manufacturer Adidas increased by 30 percent to 5.1 billion euros. This is according to a study by “The Brand Ticker” and “Spirit for Brands”, conducted for the industry magazine Horizont.

What branding strategy does Adidas use?

The brand works to create excitement and enthusiasm around the world of sports on a personal and relatable level. They use multiple outlets, including social and retail, to converse with their customers. Likewise, Adidas strives to be everywhere its target audience is to deliver a unified and unique experience for all.

What is Adidas brand positioning?

MISSION: TO BE THE BEST SPORTS BRAND IN THE WORLD The adidas brand’s mission is to be the best sports brand in the world, by designing, building and selling the best sports products in the world, with the best service and experience, in a sustainable way.

What is the target customer of Adidas?

Adidas uses differentiated targeting strategy to target young adults, adults as well as children who have passion for fitness & sports. Although it targets customers in the age group of 13-40 years but majority of its customers are of 15-30 years of age who hail from upper middle class or the luxury class of customers.

What are the brand elements of Adidas?

Adidas: The brand’s logo is simple which is 3 stripes, and is using only black and white. In addition the character of the brand is bold which emphasizes the strength. These all make the brand more likeable and recognized all over the world.

Why is Adidas the best brand?

Adidas is the Badge of Sport It is Adidas’ goal to be the foremost athletic brand in the world. Therefore, everything they do is rooted in sports. The brand mark, according to Adidas, “Is the sharp end of our spear, seen on innovative products, as well as with the world’s best athletes, teams, and events.”

How does Adidas segment their market?

The main targeted market for Adidas is the urban youths and adults, usually between 13-40, with competitions to lifestyle. In addition to that, Adidas targets both genders and almost all the social class, less the lower class.

What are Adidas marketing goals?

It aims to exceed customer expectations by adapting its product portfolio to meet the changing needs of consumers. It is this focus on its customers, teamed with product and marketing innovation, that plays a key role in adidas’ success. Every organisation must look at its marketing in relation to the marketing mix.

What makes Adidas different from its competitors?

The unique selling point of Adidas is developing such light-weighted and comfortable sports apparel that the other competitors could not manufacture. Based on this, Adidas customers put deep trust and value to its products and services, hence the brand expands on a wider scale.