What is a value-added reseller?

A value-added reseller (VAR) is a company that resells software, hardware and other products and services that provide value beyond the original order fulfillment. VARs package and customize third-party products in an effort to add value and resell them with additional offerings bundled in.

What is the difference between a VAR and a reseller?

A Value Added Reseller, or VAR, is similar to a reseller, except that it will package your product with others to add value. Instead of reselling your program as a standalone product, a VAR will combine your program with certain other complementary products.

What does VAR stand for reseller?

Value-Added Reseller
A value-added reseller (VAR) is an organization that is usually part of a sales channel for an original equipment manufacturer (OEM).

What is retail VAR?

What Is a Value-Added Reseller (VAR)? A value-added reseller is a firm that enhances the value of third-party products by adding customized products or services for resale to end-users.

What are the differences between a VAR and an MSP?

While VARs typically work on a project-by-project basis, the MSP model secures greater financial stability by building lasting contractual relationships with their clients. MSPs are able to do this by acting as the SaaS frontline over the long term for their clients.

What is the difference between a VAR and MSP?

Is an MSP a reseller?

MSP resellers offer services in various domains, including cloud hosting, application hosting, server management, etc., at an affordable cost to their users. It makes MSP resellers a hybrid of MSPs and value-added resellers.

What is the difference between IT reseller and MSP?

MSPs are generally less transparent with their pricing, so they’ll have to be able to justify the cost of your product to their end customers. For VARs, it’s usually a more straightforward function of contract value. Additionally, a reseller will consider the services they can sell around your product.