What is a style guide for a brand?
What is a style guide for a brand?
Definition: Brand style guide A brand style guide is a digital rulebook that specifies every aspect of the look and feel of your brand. Apart from being used internally, a brand style guide is shared with partners, media, and agencies to brief them on how to communicate your brand properly and consistently.
What is the difference between a style guide and a brand guide?
style guide, there is no difference. It’s all simply a matter of preference. All over the wide world of the internet, you’ll see that everyone tends to use two terms – ”brand guide” and “style guide” – interchangeably. Rest assured, everyone is talking about the same thing, they’re just using different titles.
How do you create a brand style guide?
Build one with these 6 simple steps:
- Kick off your brand style guide with a great brand story.
- Use logo guidelines to create a recognizable brand signature.
- Include your brand’s core color palette.
- Dictate your typography hierarchy.
- Define your brand voice.
- Specify the imagery and iconography that makes up your visual style.
What does a style guide contain?
A style guide is a document that details a company’s set of standards for writing, editing, formatting, and designing documents. Also known as a writing style guide, this manual establishes the standard requirements for grammar, punctuation, tense, tone, wording, and writing best practices.
Why do you need a brand style guide?
Brand guidelines are the set of rules that define the overall look and feel of your brand. They help you build a brand identity that your audience can recognize across all platforms. A comprehensive brand style guide outlines everything from your typography and color palette to your tone of voice and mission statement.
What is the purpose of a brand guide?
A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, on-brand content. Your brand style guide communicates your company’s design standards to your whole group.
What should a brand guide include?
What Should Be Included in Your Brand Guidelines?
- Brand Story. Your brand story is what introduces you to the world, so you need a good summary that gives people insight into your brand’s heart and soul.
- Logo Guidelines.
- Brand Color Palette.
- Typography and Font Guidelines.
- Image Guidelines.
- Brand Voice.
What do you need to include in a style guide?
A style guide is a great foundation for that. Depending on your organization, your style guide might include grammar and web standards, copy patterns, voice and tone guidelines, content types with examples, a word list (and a blacklist), and brand basics.
What is a style guide template?
A style guide (also known as a brand guide) is a document that clearly and unambiguously describes the distinctive features of your brand. Each company has a unique style guide template that matches the company’s mission and values. It serves as a framework for all members of the marketing and development teams.