What is a style guide for a brand?

Definition: Brand style guide A brand style guide is a digital rulebook that specifies every aspect of the look and feel of your brand. Apart from being used internally, a brand style guide is shared with partners, media, and agencies to brief them on how to communicate your brand properly and consistently.

What is the difference between a style guide and a brand guide?

style guide, there is no difference. It’s all simply a matter of preference. All over the wide world of the internet, you’ll see that everyone tends to use two terms – ”brand guide” and “style guide” – interchangeably. Rest assured, everyone is talking about the same thing, they’re just using different titles.

How do you create a brand style guide?

Build one with these 6 simple steps:

  1. Kick off your brand style guide with a great brand story.
  2. Use logo guidelines to create a recognizable brand signature.
  3. Include your brand’s core color palette.
  4. Dictate your typography hierarchy.
  5. Define your brand voice.
  6. Specify the imagery and iconography that makes up your visual style.

What does a style guide contain?

A style guide is a document that details a company’s set of standards for writing, editing, formatting, and designing documents. Also known as a writing style guide, this manual establishes the standard requirements for grammar, punctuation, tense, tone, wording, and writing best practices.

Why do you need a brand style guide?

Brand guidelines are the set of rules that define the overall look and feel of your brand. They help you build a brand identity that your audience can recognize across all platforms. A comprehensive brand style guide outlines everything from your typography and color palette to your tone of voice and mission statement.

What is the purpose of a brand guide?

A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, on-brand content. Your brand style guide communicates your company’s design standards to your whole group.

What should a brand guide include?

What Should Be Included in Your Brand Guidelines?

  1. Brand Story. Your brand story is what introduces you to the world, so you need a good summary that gives people insight into your brand’s heart and soul.
  2. Logo Guidelines.
  3. Brand Color Palette.
  4. Typography and Font Guidelines.
  5. Image Guidelines.
  6. Brand Voice.

What do you need to include in a style guide?

A style guide is a great foundation for that. Depending on your organization, your style guide might include grammar and web standards, copy patterns, voice and tone guidelines, content types with examples, a word list (and a blacklist), and brand basics.

What is a style guide template?

A style guide (also known as a brand guide) is a document that clearly and unambiguously describes the distinctive features of your brand. Each company has a unique style guide template that matches the company’s mission and values. It serves as a framework for all members of the marketing and development teams.