What is a private label card?

A private label credit card is a store-branded credit card that is intended for use at a specific store. A private label credit card is a type of revolving credit plan managed by a bank or commercial finance company for either retail or wholesale manufacturers, such as department and specialty stores.

What is the difference between private label and general purpose cards?

Private label cards often exhibit different traits than general purpose cards in that private label cards normally have lower credit limits, higher interest rates, higher credit risk profiles, and limited use (for example, limited to a particular merchant). There is risk of the retail partner failing.

What is the most aggressively marketed product in the US?

But sometime in the 1980s, credit card companies figured out how lucrative marketing debt at 18–32% interest could be. Profits soared and the perception of debt as a way of life began. Today, debt is the most aggressively marketed product in the history of the world.

What is a white label card?

A white label credit card, often called a private label credit card, is a credit card that is offered through your store. It’s usually branded with your company’s logo and design. While there are a lot of different options out there, these usually are backed by a finance company, who handle most of the processing.

What is the most successfully marketed product in history?

The truth is, debt is a product-the most successfully marketed product in history. The world wants us to believe that debt is a service or reward that is offered to help consumers. This is simply NOT true!

What is the most aggressively marketed product ever?

Credit cards are the most aggressively-marketed product in the history of humankind.

What is a white credit card?

The Stratus Rewards Visa Card tries to differentiate itself from other elite cards, even down to its color. The bright white card is available to high-net-worth individuals (HNWIs) only through invitation.

Is white labeling legal?

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand. The term “white labeling” is used based on the manual process whiting out something previously written to write over again.

What is dual card?

A dual credit card gives you the advantages of both a 0% balance transfer card and a purchase card – but you’ll only have to apply for one card, rather than two. This can help you save time and protect your credit score, since making multiple applications within a short period of time can lower it.

Is making payments on a car worth it?

Making a down payment on a car can save you money and increase your chances of getting a loan — and better loan terms — especially if you have less-than-perfect credit. If you don’t need to buy a car right away, consider saving for a down payment before you start shopping around for a car loan.

What is a private label credit card?

A private label credit card is a type of revolving credit plan managed by a bank or commercial finance company for either retail or wholesale manufacturers, such as department and specialty stores. Private label credit cards do not carry a credit card network logo such as Visa or Mastercard and generally are not accepted by other merchants.

What is a’private label credit card’?

What is a ‘Private Label Credit Card’. A private label credit card is a store-branded credit card that is intended for use at a specific store. A private label credit card is a type of revolving credit plan managed by a bank or commercial finance company for either retail or wholesale manufacturers, such as department and specialty stores.

What is a private label brand?

From the consumer’s point of view, the private label products are the company’s “own brand” of products. If you’ve ever shopped at a big box retailer, you’re already familiar with some big-name private label lines. Many national brands are private labels. Walmart has several private-label goods sold under their own brands, including: