What is a multi-platform content?

Multi-platform television (also known as multiplatform entertainment and transmedia storytelling) is “a mode of storytelling that plays itself out across multiple entertainment channels”. Each medium that the story unfolds across makes a distinctive contribution.

What does multi-platform mean in marketing?

In short, multi-platform marketing creates several touch points between the brand and consumers, optimizing engagement along the way. It allows you to meet your audience(s) where they “live” online and tap into the communication channels and social media platforms that facilitate that conversation most effectively.

What is a multi-platform approach?

Multi-platform content strategy is the kind of approach that builds the most complete picture and the most engaging forms of narrative for a growing digitally ambidextrous audience, particularly younger generations. It’s all about being where your audience is, and today, they’re everywhere.

What is multi-platform communication?

Cross-platform branding, also known as multi-platform branding, is easy to say (sort of), but difficult to do. The practice entails the consistent delivery of brand messages and images across traditional media platforms as well as digital media platforms to achieve client objectives.

What is a multi platform story?

Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.

What is multi platform production?

Multiplatform projects include visual content such as photographs and video as well as text delivered online and on social media. In other words, a multiplatform approach to production could include new content which relates to a live program or documentary feature and gives audiences a whole new experience.

What is multi platform storytelling?

What is cross-platform advertising?

For a basic cross-platform advertising definition, think of any advertising campaign that straddles multiple channels, such as radio, TV, paid search, social media, etc.

Is Harry Potter a transmedia?

Harry Potter is the epitome of transmedia storytelling because it comes across so many different platforms: book, film, video game, and website.

What is a cross-platform application?

Cross-platform mobile development is the creation of software applications that are compatible with multiple mobile operating systems. Originally, the complexity of developing mobile apps was compounded by the difficulty of building out a backend that worked across multiple platforms.

What is the difference between transmedia and crossmedia?

It is clear that crossmedia does not expand the narrative of a fictional world, but only redistributes the content and information through the largest possible number of different media platforms. On the other hand, transmedia content expands the whole fictional world.

What is cross-platform retargeting?

Cross-platform retargeting means to retarget the users who got to your site from Google on Facebook, and the other way around. But, there’s a clever way to do it even more efficiently. You can use Facebook to retarget the people who got to your website from a search ad, with exactly what they were searching for.