What is a brand identity prism?

Kapferer way back in 1986, the brand identity prism, sometimes called the Kapferer Brand Identity Prism, is a concept for describing a brand’s identity through its characteristics. The prism diagram is a useful visualization for identifying not only a brand’s core characteristics, but how they relate to one another.

How do you complete a brand identity prism?

The 6 parts of the Brand Identity Prism explained —

  1. Physique. Physique describes the physical characteristics of your brand—that is, everything your customers can visually perceive about you.
  2. Personality. If physique is the face of your brand, personality is the voice.
  3. Culture.
  4. Relationship.
  5. Reflection.
  6. Self-Image.

What are the six aspects of a brand identity prism?

What are The Six Elements of Brand Identity Prism? The six elements are divided into two broad categories i.e., externalization and internalization. Physique, Relationship and Reflection are externalized elements of the brand identity prism which depend upon how the brand appears to the consumer.

What is BAV model?

The brand asset valuator (BAV) model measures the brand value of an organization. Developed by advertising agency Young & Rubicam, the key finding of the program was that brand value emerges only once sufficient time has passed. Put differently, brand perception develops progressively in the mind of the consumer.

What is Coca Cola’s brand identity?

Coca-Cola’s brand identity begins with a red logo in script text. The red color elicits confidence in the person who drinks a Coke, while the script typeface is all about enjoyment. Coffee, for example, is a drink you have before work in the morning. Coca-Cola is a drink you enjoy when you’re done in the afternoon.

What is Adidas brand identity?

Adidas Logos The Adidas brand is famous first for its trefoil, and now for the updated three stripes logo. Adidas® Logo. The original trefoil Adidas logo represents the three landmasses America, Europe, and Asia where you could buy their shoes.

What makes Nike products unique?

The core of building the brand equity for Nike brand equity is brand association. Core associations for Nike include: innovative technology, high quality/stylish products, joy and celebration of sports, maximum performance, self-empowerment and inspiring, locally and regionally involved, and globally responsible.