What did Stuart Hall say about encoding decoding?

What did Stuart Hall say about encoding decoding?

Hall proposed that audience members can play an active role in decoding messages as they rely on their own social contexts, and might be capable of changing messages themselves through collective action. In simpler terms, encoding/decoding is the translation of a message that is easily understood.

What is encoding and decoding with example?

Encoding means the creation of a messages (which you want to communicate with other person). On the other hand decoding means listener or audience of encoded message. So decoding means interpreting the meaning of the message. For example a breakfast cereal company want to convey their message to you to buy its product.

How important is encoding and decoding?

Having a general understanding and awareness of the encoding/decoding process that occurs in all communications should help senders and receivers of messages pay closer attention to the intended information of the messages and avoid misunderstandings.

What is encoding vs decoding?

Decoding involves translating printed words to sounds or reading, and encoding is just the opposite: using individual sounds to build and write words.

Why is it important to encode effectively?

Encoding—the initial registration of information—is essential in the learning and memory process. Unless an event is encoded in some fashion, it will not be successfully remembered later. However, just because an event is encoded (even if it is encoded well), there’s no guarantee that it will be remembered later.

Why is encoding important communication?

In order to convey meaning, the sender must begin encoding, which means translating information into a message in the form of symbols that represent ideas or concepts. This process translates the ideas or concepts into the coded message that will be communicated.

How can decoding be successfully achieved?

On the receiving end, successful decoding is more likely to be achieved when the receiver creates a receptive environment and ignores distractions. Alert receivers strive to understand both verbal and nonverbal cues, avoid prejudging the message, and expect to learn something.