What are the Experian Mosaic segments?

Experian’s Mosaic® USA is a household-based consumer lifestyle segmentation system that classifies all U.S. households and neighborhoods into 71 unique types and 19 overarching groups, providing a 360-degree view of consumers’ choices, preferences and habits.

Where does mosaic data come from?

Sources of the descriptive content include contributions from Experian Simmons, Hitwise, Auto Market Statistics and Summarized Credit Statistics. This latest version of Mosaic USA classifies consumers in the United States into one of 71 types and 19 groups.

What is a Prizm segment in marketing?

PRIZM® is a revolutionary new segmentation system that harnesses the power of both household and geographic level data. PRIZM captures the essence of the existing PRIZM and MicroVision systems, while using a patent-pending methodology that marries demographic and lifestyle data to help companies target their customers.

What is Experian marketing Solutions?

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. Advertising has become smarter and more personalized and Experian is helping to set new standards in data management, usability, and measurement in this new environment.

How many mosaic codes are there?

Mosaic is a cross-channel consumer classification system which segments the population into 15 groups and 66 types that helps you to understand an individual’s likely customer behaviour.

What is a mosaic cluster?

Mosaic is a consumer segmentation that describes American Consumers. It is a household-based segmentation system that classifies all U.S. households and neighborhoods in 71 Unique Mosaic types and 12 groupings that share similar demographic and socioeconomic characteristics: Segment/Group: Power Elite.

What is a mosaic code?

The Mosaic Code is the ancient code of laws that, according to the Old Testament, were given by God to Moses.

What is a data mosaic?

A mosaic dataset allows you to store, manage, view, and query small to vast collections of raster and image data. It is a data model within the geodatabase used to manage a collection of raster datasets (images) stored as a catalog and viewed as a mosaicked image.

What are the Prizm clusters?

PRIZM Premier’s 68 segments are defined according to socioeconomic rank, including income, education, occupation and home value as well as 11 Lifestage Groups and 14 Social Groups….Behavioral Data

  • Apparel.
  • Appliances.
  • Automotive.
  • Communications.
  • Consumer Package Goods.
  • Financial Services & Wealth.
  • Home Furnishings.
  • Media Usage.

What are the Prizm groups?

PRIZM® classifies Canada’s neighbourhoods into 67 unique lifestyle types by integrating geographic, demographic and psychographic data. PRIZM® QC captures the unique qualities of Quebec lifestyle as defined by 57 segments that have been optimized for Quebec.

What is Experian Simmons?

Simmons OneViewSM combines the trusted syndicated and custom research from Experian® Marketing Services with powerful analytic tools and reports to provide marketers with a single, complete view of consumer targets via an intuitive online platform. Simmons. OneViewSM. Powerful. consumer insights.

What is Experian data?

Experian Data Quality is a recognized industry leader of data quality and data quality management solutions. Our comprehensive solutions validate, standardize, enrich, profile, and monitor your customer data so that it is fit for purpose.