What are the elements of marketing mix explain with an example?

The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.

What are elements of marketing mix?

The 7 elements of the marketing mix include the following:

  • Product (or Service) Your customer only cares about one thing: what your product or service can do for them.
  • Price. Many factors go into a pricing model.
  • Promotion.
  • Place.
  • People.
  • Packaging.
  • Process.

What is an example of price in the marketing mix?

Price Mix Examples Most of the products at Uniqlo are priced under $200. For instance, the price of jeans is $25 while that of a T-shirt is $15. Thus, the pricing objective of the brand is sales-oriented, aiming to increase market share.

What are the elements of marketing mix PDF?

So the marketing manager concentrates on four major decision areas while planning the marketing activities, namely, (i) products, (ii) price, (iii) place (distribution) and (iv) promotion. These 4 ‘P’s are called as elements of marketing and together they constitute the marketing mix.

What is product mix width and examples of width?

The product mix width refers to the number of product lines that accompany sales. For example, if you have a company that specializes in oral hygiene and they sell three different products, floss, mouthwash and toothpaste, then that company has a product mix width of three.

What is the product mix of Coca Cola?

In reality Coca cola has a very large product portfolio). The product line in this case is 3. This is because there are 3 core product lines within the product mix – Soft drinks, Minute maid and mineral water. This is the basic explanation of how to analyse the product mix of any company.