What are brand guides?

A brand style guide (also known as brand guide or brand guidelines) is essentially an instruction manual on how a brand should be communicated. It contains the standards required to represent your brand correctly both internally and externally.

What is a brand guideline example?

Brand guidelines cover logos, fonts, colors, visuals, voice and tone, and other elements that make up brand identity. Style guides can even include a brand’s story, philosophy, inspiration, and positioning statement. Every brand guide is unique, but they all serve to help employees maintain brand consistency.

How do you write a brand guide?

Build one with these 6 simple steps:

  1. Kick off your brand style guide with a great brand story.
  2. Use logo guidelines to create a recognizable brand signature.
  3. Include your brand’s core color palette.
  4. Dictate your typography hierarchy.
  5. Define your brand voice.
  6. Specify the imagery and iconography that makes up your visual style.

How do you write a style guide?

Your style guide should make clear how authors present:

  1. Headings (and how they are capitalized)
  2. Lists (whether they are capitalized and how they are punctuated)
  3. Numbers (when they should be spelled in full)
  4. Rules for chapter, figure and table headings (including numbering)

Why is a brand guide important?

Why are brand guidelines important? Regardless of the size of your company, brand guidelines are a key tool to help ensure brand consistency. Without guidelines, brands can develop and distort over time to potentially damage your brand value and reputation.

What are the elements of a brand guideline?

5 Essential Elements of a Brand Style Guide

  • Logo and logo guide. In order to make your logo recognizable it must be used consistently.
  • Core color palette. A color palette is a group of colors that is used throughout your branding.
  • Typography. Typography is another important part of a brand’s style guide.
  • Imagery.

What should a style guide include?

What to Include in a Style Guide

  1. Official style guidelines. To create a company style guide, you need to choose an official style guide to follow.
  2. Important divergences from the official style.
  3. Unique brand words or phrases.
  4. Your brand voice.
  5. Design guidelines.