About Beth

by Michael Johnson

  • Posted on April 14, 2015


beth-avatar1How I got here.

I was born in a small rural town in Wales and lived there until I was 18. I grew up in the outdoors, walking in the rain, playing in the snow, surfing and sailing in the sea and on lakes. The ‘great outdoors’ shaped me into who I am today… it’s been a conscious decision to always live where it’s not far from my front door.

I got my first job when I was 12 – a dishwasher at a greasy spoon café. I spent the next 6 years saving every penny I could. Finally, 6 years, 4 jobs, a few exams and a high school education later, I was free to explore. I spent the next 12 months, travelling, exploring, skiing, learning languages and generally growing up.

It was then time to return to my education. Ever since I was a child, I have been enthusiastically making things – cardboard houses, gingerbread men, dens, costumes, toy cameras. This all led on to my decision to study Industrial Design at University, in Northumbria. I spent 4 years here learning how to turn my toy camera into reality. It was at university that I got more heavily involved in outdoors sports. I ran the Snowsports club for two consecutive years as well as being an active member of the University Kayak and Climbing clubs.

Since university I have been working as a designer for various outdoor sports brands. This has given me the opportunity to spend 4 years in New Zealand, this is something that I will be eternally grateful for.