Is BAPE a hypebeast or a brand?

A Bathing Ape, also known as BAPE, is a Japanese streetwear brand founded in 1993 by NIGO. It encompasses men’s, women’s and children’s clothing, as well as a variety of accessories and lifestyle items.

Is BAPE hype?

The year is 2018, and BAPE is one of the most hyped brands in streetwear. When you first discover this culture and start doing your history research, Nigo’s label, aka A Bathing Ape, is in Chapter One.

How much is BAPE worth?

Nigo also founded the secondary lines AAPE (by A Bathing Ape) and BAPY (Busy Working Lady). In 2011, the company was sold to Hong Kong fashion conglomerate I.T Group for about $2.8 Million. Nigo left the brand in 2013.

What is considered hypebeast?

Hypebeast generally refers to a person who is devoted to acquiring fashionable items, especially clothing and shoes.

What are hypebeast clothes?

Hypebeasts are defined as buying clothes and accessories to impress others. This trend is inspired by a 1990s fashion for clothing covered in brand names and logos. Hypebeasts usually wear a variety of name brands at once to boast their affluence and display popular trends.

Who wears BAPE?

BAPE’s Golden Years BAPE reached its peak in the late ’90s and early 2000s. Fashion-conscious personalities such as rapper The Notorious B.I.G. wore his clothes and thus earned the brand a good reputation in the hip-hop scene. Nigo was also introduced to Pharrell Williams in the early 2000s.

Who popularized BAPE?

Bape was founded by Nigo, real name Tomoaki Nagao, in 1993 by in the Ura-Harajuku district of Shibuya, Tokyo. At that point, Nigo was already a fixture in the Japanese streetwear scene. Earlier in the decade he came together with Jun Takahashi to start the label Undercover, and the duo owned the shop Nowhere.

Are hundreds still cool?

Yet here we are, and in spite of all the unprecedented madness, The Hundreds is still very much doing its own thing on its own terms. That is, making no-frills, old-school streetwear that doesn’t pretend to be something it’s not.

Who was the first rapper to wear BAPE?

So who was the first rapper to wear Bape? As it turns out, it was actually Biggie. In a recent episode of Complex’s Sneaker Shopping, Soulja Boy, aka ‘Big Draco’ claimed that he was the first person to wear Bape’s.