How much does it cost for airtime on radio?

Radio advertising costs range from $200 to $5,000 per week, on average, depending on location and the size of the listening audience. The cost of producing the commercial is $1,000 to $2,500 depending on what is included, like music, voice actors, and editing.

How do you buy a radio spot?

You can ask your suppliers if they offer co-op advertising dollars or ask your radio sales rep, they often can help you track down co-op dollars. You also may be able to combine your radio advertising with live events that the radio station is putting on or some sort of involvement on their website or email newsletter.

What is the most popular radio time?

Radio’s audience is consistent throughout the day for adults 18+. Listening tops 40 percent at about 7 am and remains over 40 percent from 11 am through 6 pm. Most radio listening is done outside the home while consumers are driving to and from work or running errands.

What time is Drivetime on radio?

Mon – Fri • 16:30 – 19:00.

How much is a 30 second radio ad?

The average radio ad is 30 seconds long, but it’s possible to buy 15 second ads, 60 second ads or even 90 second ads. For smaller markets, you can expect to spend about $900 a week for a typical 30 second ad schedule and $8,000 a week in larger markets such as Sydney and Melbourne.

What is the average cost for a 30-second radio ad?

Making a radio ad is fairly simple and can be done quite quickly and typically costs between $300 and $1,000. There are a few options when creating a radio ad, you can have the radio station create the ad, pay a professional production company to create the ad, create the ad yourself, or hire a freelancer.

How long is a radio ad?

In North America, most commercials run either 30 or 60 seconds. In some countries the standard is 20 seconds; in some places it’s 15 and in others it’s 40. In some countries there is no standard; advertisers play a flat rate per second.

How do small radio stations make money?

The listening audience, similar to a TV audience and social media users, are the product being sold to advertisers. This is how radio stations make money; through advertising. Extra income also comes from sponsored content and events (however, this is also a form of a advertising) as well as charging callers.