How do you do a MaxDiff analysis?

To create a MaxDiff survey, create a survey as normal, and then add a MaxDiff question where you see fit. You can add an unlimited amount of attributes for respondents to evaluate. You can display up to fifty sets (50) or display all attributes inside one set.

How do you design a MaxDiff?

Creating the design

  1. In Displayr, select Insert > More > Marketing > MaxDiff > Experimental Design.
  2. Specify the number of Alternatives in the study.
  3. Specify the number of Alternatives per question.
  4. Specify the number of Questions to ask.
  5. Specify the number of Versions to ask.

What is a MaxDiff score?

MaxDiff surveys can be analyzed through MaxDiff scores (1), which show the utility, or value, of each feature (4). This entails subtracting the number of times an answer was chosen as least important from the number of times it was chosen as most important, then arranging these scores around a mean.

What are MaxDiff utilities?

MaxDiff is a survey method used to measure the importance of product features. Subsets of features are presented, and respondents are asked to select which feature is most important and which feature is least important.

What is the difference between MaxDiff and conjoint?

MaxDiff is NOT an additive model. All items are measured on a common scale in MaxDiff, and can be directly compared. With conjoint analysis, one can only directly compare the utilities within each attribute. Direct comparisons of a level from one attribute to another from a separate attribute are not proper.

What is conjoint analysis?

Conjoint analysis is the optimal market research approach for measuring the value that consumers place on features of a product or service. This commonly used approach combines real-life scenarios and statistical techniques with the modeling of actual market decisions.

How do you ask a MaxDiff question?

Max Diff questions must be on a page by themselves on the Build tab as the respondent will need to use the next button to submit each set. Select Max Diff from the Question Type dropdown and enter the question you wish to ask. Under the MaxDiff Format section, select the Orientation you desire.

What is MaxDiff histogram?

MaxDiff Histogram (Maximum Difference) In a MaxDiff histogram, there is a bucket boundary between the adjacent values which have the maximum difference [3].

Is MaxDiff a discrete choice?

The Use of Discrete Choice Experiments and MaxDiff (Best-Worst) Scaling. A discrete choice experiment (DCE) is a method for evaluating the influences on consumer decisions and behaviour. In a DCE consumers make choices between alternatives each of which is described by a range of attributes.

What is CBC in conjoint analysis?

Choice-Based Conjoint Analysis (CBC) is used to measure preferences (e.g. attribute importance), and the willingness to pay for products and services. CBC asks participants to make trade-off decisions between different products in a competitive environment.

What is MaxDiff in market research?

MaxDiff analysis is an analytic methodology used to gauge survey respondents’ preference score for different items that results in a best-worst ranking of those attributes.