Who invented Cheetos Flamin Hot?

For two decades, Flamin’ Hot Cheetos has been one of the most popular snacks in America. In recent years its legend has grown, as word spread that they were invented by Richard Montañez, a Mexican-American janitor at Frito-Lay who went on to become a company executive.

When was Flamin Hot Cheetos invented?

It’s hard to imagine Frito-Lay’s cheesy snack line without the brand’s lip-burning Flamin’ Hot Cheetos right in front. The spicy snacks, first released in 1991, have earned an enduring following.

Where did Flamin Hot Cheetos really originate?

Flamin’ Hots were created by a team of hotshot snack food professionals starting in 1989, in the corporate offices of Frito-Lay’s headquarters in Plano, Texas. The new product was designed to compete with spicy snacks sold in the inner-city mini-marts of the Midwest.

Who is the CEO of Hot Cheetos?

Richard Montañez is widely known as the inventor of Flamin’ Hot Cheetos, but a new report claims that he wasn’t the brains behind the product.

Who owns Hot Cheetos?

PepsiCo
In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.

Are Hot Cheetos Mexican or black?

In fact, the Flamin’ Hot Cheeto is Latinx in origin. They were created by Richard Montañez, once a janitor and the son of a Mexican immigrant who dropped out of school because he struggled with English. Montañez is now a marketing executive at PepsiCo, with a net worth of $14.3 million.

Did Richard Montañez invent Hot Cheetos?

Frito-Lay disputes former janitor’s claim he invented Flamin’ Hot Cheetos. Richard Montañez is widely known as the inventor of Flamin’ Hot Cheetos, but a new report claims that he wasn’t the brains behind the product.

Why Are Hot Cheetos so addictive?

Medical professionals have compared it to “mild opiate addiction”. The burning sensation we get from the peppers in Hot Cheetos causes a release of natural opioids (endorphins) in our bodies. It makes us feel good (at least until the opiate is gone) and then we feel the need to eat more.

Can Hot Cheetos turn poop red?

Because the spicy snack contains a lot of red food dye, it can turn the stools of people who eat large quantities red or orange. Parents and kids may mistakenly assume that it is a sign of blood in the stool, leading to panicked trip to the hospital.

Where does Richard Montañez live?

Rancho Cucamonga
Richard and Judy Montañez have been married for more than 37 years and live in Rancho Cucamonga. He is a father of three sons and has five grandchildren.

What is Richard Montañez salary?

And while the exact salary he made at Frito-Lay is unknown, one source estimates — based on a former PepsiCo CEO’s salary of $1,700,000 and $20,000,000 in additional compensation — that Richard has a net worth of around $14.4 million.