What is an e detail?

E-detail Overview E-details are longer-format promotional or educational messages that are delivered to physicians through electronic mediums: online via desktop computer or via mobile device. Typically, content is repurposed from pharma rep sales aids and replicates the presentations used in person.

What is E detail aid?

A printed booklet, brochure or an electronic document containing product information, usually relating to its efficacy, tolerability, dosing and administration together with clinical trial data supporting the manufacturer’s claims.

What is the purpose of detailing in pharmaceutical marketing?

What is the goal of pharmaceutical detailing? Pharmaceutical detailing aims to influence the prescribing behavior and increase the market share for a specific drug. Pharmaceutical sales representatives are trained to educate individual physicians and health care professionals through sales calls.

What is CRx in pharma?

The CRx Drug Program is a cost saving prescription medication program. Employees electively enroll in the program on an individual basis. This program is available for maintenance drugs provided in 90 day supplies.

How can I convert my doctor to write brand?

Phanish Chandra

  1. Importance of Branding.
  2. Brand Name.
  3. Similarity in names of the drug and molecule is essential.
  4. Understanding the doctor.
  5. Psychological and Social Factors.
  6. KOL Opinion.
  7. Scientific Factors.
  8. Safety of a drug is of utmost importance to the doctor.

How do I approach a doctor as a medical representative?

Effective Doctor Calling

  1. Open with Impact and Purpose.
  2. Super Probing.
  3. Have a clear purpose.
  4. Give the doctor time to answer.
  5. Avoid putting words into the doctor’s mouth.
  6. Ask one question at a time.
  7. Concentrate on the physician’s response.
  8. Don’t think ahead and try to come up with what you are going to say next.

What is a product detailing?

Product detailing provides a way for users to select which products and detail topics are discussed in a call. This enables users to record key information about their activities during a call. Product detailing information may also be important for maintaining compliance with regulations and conducting audits.

How do I order from CanaRx?

Each person covered by your health plan will need their own Medication Record/CanaRx Order Form to purchase medications from CanaRx. You can make copies of the form, or request additional copies from your employer or from the myMedicationAdvisor HelpLine at (877) 467-3113.

How do you sell pharmaceuticals to doctors?

Teach your pharma reps these four strategies to get doctors to trust them and your company:

  1. Keep ahead of industry trends. You should already be encouraging your team to keep an eye on industry trends.
  2. Master new technology.
  3. Know competition inside and out.
  4. Practice active listening.

Can a doctor promote products?

The regulations specify: “A physician shall not give to any person, whether for compensation or otherwise, any approval, recommendation, endorsement, certificate, report or statement with respect to any drug, medicine, nostrum remedy, surgical, or therapeutic article, apparatus or appliance or any commercial product or …