How does the Red Cross market themselves?
How does the Red Cross market themselves?
They continually update on natural disasters, blood drives that are happening at the time and also tap into pop culture events. The Red Cross is able to be a part of large conversations that are already happening, bringing in a larger audience as well as starting new engagement with people who are interactive online.
What is the main purpose of the American Red Cross?
The Red Cross, born of a desire to bring assistance without discrimination to the wounded on the battlefield, endeavors—in its international and national capacity—to prevent and alleviate human suffering wherever it may be found. Its purpose is to protect life and health and to ensure respect for the human being.
Who funds the American Red Cross?
We receive our financial support from voluntary public contributions and from cost-recovery charges for some of our services, such as the provision of blood and blood products and health and safety training courses.
How much money did the American Red Cross make last year?
For the national organization, total American Red Cross operating revenues and gains for fiscal year 2019 were $2,868,800. American Red Cross total operating expenses were $2,992,500. Net assets were $1,442,100.
Who is the American Red Cross target audience?
The overall analyses of the target market shows that the American Red Cross has targeted are adults within the age group of 25 to 60 years. They target people from middle class and upper middle class employed households who have the means to donate a lump sum towards the cause.
Why is integrated marketing communications so important?
Having an awareness of integrated marketing communications allows a company to create a multi-pronged marketing campaign that targets wider audiences. A master’s in integrated marketing communications teaches students how to determine the right channels that will target the right audience with the right messaging.
What percentage does Red Cross actually donate?
The Red Cross is proud that an average of 90 cents of every dollar we spend is invested in delivering care and comfort to those in need. Each year, the generous support of donors like you enables our disaster workforce— 90% volunteers—to help millions of people in the U.S.
Who are American Red Cross competitors?
American Red Cross’s top competitors include Hackensack Meridian Health, Sutter Health, World Vision, Goodwill Industries of East Texas and United Way Silicon Valley. American Red Cross is a non-profit humanitarian organization focused on emergency assistance and disaster relief.
