What happened to Vrai and Oro?

Vrai & Oro, the jewelry designer owned by lab-grown diamond producer Diamond Foundry, is closing its Los Angeles retail store after only six months. The store (pictured in mockup) debuted in early August at The Row DTLA, a Los Angeles retail complex.

What is Splendido Oro?

Splendido Oro™ Jewelry Gold is a glamorous jewelry option for any occasion. Splendido Oro is JTV’s elegant collection of finely crafted Italian jewelry.

Who owns Vrai Oro?

Vanessa Stofenmacher
Vanessa Stofenmacher is the founder of Los Angeles-based direct-to-consumer fine jewelry startup Vrai & Oro. It sells pieces like minimalist pave diamond necklaces at prices that range from $45-$1,000.

Why is VRAI so cheap?

VRAI focuses only on selling lab-created diamonds. That’s one reason their prices are so low. The other reason is that VRAI is vertically integrated with The Diamond Foundry, which creates all of their diamonds. They’re essentially the same company.

Is VRAI cubic zirconia?

When you buy a VRAI created diamond, you are purchasing a real diamond— not moissanite, cubic zirconia, or another synthetic material — without mining, deforestation, cartels, or carbon emissions. Our diamonds are then featured in engagement rings and fine jewelry designs made from platinum or recycled solid gold.

Are diamonds from VRAI real?

Yes, lab-grown diamonds are real diamonds. Lab-grown diamonds have ushered in a new era of sustainability, offering environmentally friendly choices in an industry historically dominated by mined diamonds. And they share the same physical, atomical and chemical properties of their mined counterparts.

Is a lab diamond really a diamond?

Lab grown diamonds are as real as diamonds mined from the earth. Lab grown diamonds are identical to earth mined diamonds in every way, except that they are grown in a lab. They have the same chemical, physical, and optical properties as mined diamonds and exhibit the same fire, scintillation, and sparkle.

Is lab diamond real?

Why are VRAI diamonds so cheap?