What is the best color for a logo?

Blue is by far the most popular choice of logo color for these companies. It’s easy to understand why blue logos are such a popular choice. Blue is an inoffensive color, a safe but sophisticated hue.

What color are most logos?

The Most Common Logo Colors

  • Blue: 33%
  • Red 29%
  • Black, Grey, Silver: 28%
  • Yellow, Gold: 13%

What is a logo color?

When you choose your logo and brand’s color palette, you’re also selecting the emotions and associations you’re seeking to evoke. This psychology of colors is an important consideration when you build a brand identity. The right palette can convey deep meaning about your values and elicit specific behaviors.

Should logos be colored?

One of the many characteristics of a good logo is that it’s simple, and use of color has a big impact on that. Using only 1 color for your logo will ensure simplicity. Some of the world’s most recognized brands use just a single color for their logo.

What colours attract customers?

Here are the top colors that affect a customer’s interaction with a business:

  • Red. Red is the color of power.
  • Blue. Blue is a more relaxed color and a bit softer than black.
  • Green. Green is warm and inviting, lending customers a pleasing feeling and creating impressions of wealth.
  • Orange.
  • Gray.

Why is blue used in logos?

Blue is used in corporate logos as it creates a sense of security while showing loyalty and professionalism. This color is used by various businesses related to software, finance, pharmaceutical industry, government and banks.

Is red a good color for a logo?

And while not exactly an emotion, red has also been shown to stimulate appetite (which is why you see it in many food and restaurant logos). Whether used alone or as an accent color, red is a powerful choice for a logo color.