What is marketing management in PDF?

Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company’s marketing resources and activities.

What are the 4 types of marketing management?

The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact significantly with each other. Considering all of these elements is one way to approach a holistic marketing strategy.

What are the 7 elements of marketing?

The 7 elements of the marketing mix include the following:

  • Product (or Service) Your customer only cares about one thing: what your product or service can do for them.
  • Price. Many factors go into a pricing model.
  • Promotion.
  • Place.
  • People.
  • Packaging.
  • Process.

What is meant by marketing management?

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities.

What is the importance of marketing management?

Marketing management is especially important for smaller businesses because it gives them a level footing to compete with larger players in the field. Thorough customer research, creative campaigns and marketing strategies and positive branding can go a long way in providing a brand with an edge over its competition.

What is the role of marketing management?

Marketing management performs the task of converting the potential customers into actual customer. This is possible through satisfaction of customer’s needs and wants by delivering them, appropriate goods and services according to their needs and wants, at right time and through convenient channel.

What are the characteristics of marketing management?

Characteristics of Marketing Management:

  • The important characteristics of marketing management may be obtained as under:
  • (a) Marketing Research:
  • (b) Product Planning Development:
  • (c) Standardization and Grading:
  • (d) Product Pricing:
  • (e) Packaging:
  • (f) Advertising and Sales Promotion:
  • (g) Distribution Management: