Can Google Analytics track ecommerce?

Ecommerce Tracking is a feature of Google Analytics that tracks shopping activity on your website. You can use it to track and analyze transaction data, revenue, products you’ve sold, and more. Ecommerce data in Google Analytics will give you specific insights into: Products with a high (or low) number of sales.

What should be included in an ecommerce report?

Your Most Useful KPIs in an Ecommerce Report Template

  1. Ecommerce Transactions. Give an overview of how the business is progressing by using this trend widget, which shows your total number of transactions.
  2. Ecommerce Revenues.
  3. Product Sales.
  4. Ecommerce Conversion Rate by Channel.

How do I use Google Analytics for ecommerce?

You need to enable Ecommerce for each view in which you want to see the data.

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the view you want.
  3. In the VIEW column, click Ecommerce Settings.
  4. Set Enable Ecommerce to ON.
  5. Click Save.

What is the role of Google Analytics in ecommerce?

Google Analytics for eCommerce will help you not only track data such as traffic sources, bounce rate, and conversion rate, but it will also help you identify any barriers to purchase every step of the way. And that is perhaps the most important reason of all to utilize and understand your analytics data.

What is an ecommerce report?

The Ecommerce reports allow you to analyze purchase activity on your site or app. You can see product and transaction information, average order value, ecommerce conversion rate, time to purchase, and other data. To see Ecommerce data in Analytics, you need to. enable Ecommerce in your reports and.

How do you analyze ecommerce data?

Ecommerce Analytics Best Practices

  1. Gather all of your marketing data that is scattered across all platforms and channels.
  2. Join the dots between your customers and the numbers.
  3. Adjust data for seasonality and other trends.
  4. Keep a close watch over your site’s shopping behavior flow.

What reports can I get with Google Analytics?

The 6 Most Important Reports in Google Analytics

  • 1.) Mobile Overview Report.
  • 2.) Channels Report.
  • 3.) Navigation Summary.
  • 4.) Landing Pages Report.
  • 5.) Site Speed Overview Report.
  • 6.) Goal Overview Report.

What does a Google Analytics report look like?

Google Analytics report template The report includes key KPIs like: Sessions and users (users, page views, bounce rate, page per session, session duration and more) Goal completions and conversions (goal conversion rate, first interaction conversion, last interaction conversion, assisted conversions)

What are the best Google Analytics reports?

Top 7 Performing Google Analytics Reports for Clients

  1. Browser Report. The browser report provides insightful information about your client’s customer profile.
  2. Efficiency Analysis Report.
  3. Customer Behavior Report.
  4. Site Speed Report.
  5. Keyword Performance report.
  6. Content Efficiency Report.
  7. Social Media Report.

What is E Commerce analytics?

Ecommerce analytics is the process of accumulating data from all of the areas that have an impact on your store. You should then use this data so that you can comprehend shifts in customer behavior and online shopping trends.